TOP STORY A tough marketing tool 05/01/2009 08:40 Graeme Smith has finally discovered one of the world's most powerful communications tools that leaves the competition dumbstruck, says Chris Moerdyk. Columnists All I want for Christmas... 22/12/2008 08:16 As the a year of political change draws to a close, Chris Moerdyk tells us all he wants for Christmas ahead of 2009...

CHRIS MOERDYK is the former head of strategic planning and public affairs at BMW South Africa. He was listed in a 2006 Markinor corporate survey as one of South Africa's top 10 marketing thought leaders. He now spends his time as a marketing analyst as well as commentator on marketing and branding for newspapers, magazines and online.

Room disservice 15/12/2008 12:35 Chris Moerdyk wonders why frequent travellers have to put up with the same laborious procedures each and every time they travel. Fuelling conspiracy theories 08/12/2008 08:48 Huge fluctuations in petrol and diesel prices raise more questions than they do answers for consumers, writes Chris Moerdyk. 'I want a blue light too...' 01/12/2008 08:40 What happens when a politician with a blue light doesn't get to work on time? Chris Moerdyk reckons it's CEOs and workers who need them most of all. Flights of fancy 24/11/2008 08:21 Do travel and tour operators think we're all stupid when it comes to advertising? Chris Moerdyk thinks they must... Battling to manage? 17/11/2008 08:51 Chris Moerdyk believes South African managers are generally insecure and very bad communicators. 'You don't have to kill to win' 10/11/2008 09:30 South Africa's political parties have decades of catching up to do if they want to match the success of Barack Obama's presidential campaigning. Privacy nightmares 03/11/2008 08:40 Chris Moerdyk finds its one thing to know your customers, but quite another to invade their privacy just to sell them more of your product. No big bonus for failure 27/10/2008 09:36 Chris Moerdyk explains how international bail-out plans have seen a ban on large salaries for top executives. But will that make any difference? Recession lessons 20/10/2008 08:38 Chris Moerdyk looks back at history and discovers how many smart people capitalised on the US recession in the 1970s. Making money by selling fear 13/10/2008 12:40 Chris Moerdyk is paying so much money to protect himself from being robbed that he is almost at the point where he has nothing left of which to be robbed. Politicians 'can't communicate' 06/10/2008 09:24 Politicians all seem to believe that communication is something that comes naturally if you happen to get elected for a government job, writes Chris Moerdyk. 'Vote for us because... 29/09/2008 08:46 Chris Moerdyk believes election posters would say very different things if they were held to the same standards as other print and broadcast advertising. Free speech failure 23/09/2008 08:28 Chris Moerdyk believes you just have to look at how the US elections are playing out to see how infantile South African politics truly are. Airports' greatest mysteries 15/09/2008 11:10 Trying to understand how the travel industry operates is a fruitless pursuit at the best of times, writes Chris Moerdyk. Zuma 'the CEO of SA Inc' 08/09/2008 09:28 If South Africa was a company, Jacob Zuma would have been made CEO a long time ago, writes Chris Moerdyk. 'Everything must go!' 01/09/2008 11:33 Chris Moerdyk believes retailers who offer massive discounts on goods are doing more to harm their brand than anything else. 'It's a jungle out there' 25/08/2008 11:23 Chris Moerdyk has a uniquely South African solution to the problem of road rage, based on the premise that it really is a jungle out there... Sing when you're winning 19/08/2008 09:20 Chris Moerdyk hates how the singing of the national anthem before a rugby game has become a sanitised, soulless affair.

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