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Baby Mama tops box office
29/04/2008 09:28 - (SA)
Los Angeles - Tina Fey and Amy Poehler's comedy about surrogate motherhood, Baby Mama, delivered the No 1 spot at the weekend box office with $18.3m in ticket sales, according to studio estimates on Sunday.
The Universal Pictures laugher starring the Saturday Night Live duo crawled past Warner Bros' Harold & Kumar Escape from Guantanamo Bay, a goofy stoner flick that opened at No 2 with $14.6m.
With a third comedy, Universal's Forgetting Sarah Marshall, holding its own at No 4 with $11m, audiences looked to be flocking to theatres to get giddy.
"Comedy is definitely king right now," said Paul Dergarabedian, president of tracking firm Media By Numbers LLC.
"Audiences are definitely showing an interest in going to the movies and having a good time and having a laugh."
Lionsgate's kung fu movie The Forbidden Kingdom starring Jackie Chan and Jet Li fell two notches to No 3 with $11.2m.
Critics had questioned Universal's decision to release Baby Mama so closely on the heels of Forgetting Sarah Marshall for fears it would cannibalise the comedy-seeking public.
"I think there's something to be said about the Hollywood myth that you can't open a comedy against a comedy," said Nikki Rocco, Universal's president of distribution. "We just proved that to be wrong."
Post-Sept 11 topics
The success of the first Harold & Kumar sequel also showed audiences are not too sensitive to laugh at post-Sept 11 topics like terrorism.
The movie premise begins with the pair getting in trouble trying to sneak a bong on a flight to Amsterdam, then escaping the US-run prison for alleged terrorists in Cuba.
"I don't think anybody takes this too seriously," said Dan Fellman, Warner Bros' president of theatrical distribution.
The sequel cost just $12m to make and is already close to beating the entire theatrical take of $18.2m for the first Harold & Kumar movie.
"Hopefully we'll do somewhere in the $40m range," Fellman said. "This is going to be a very successful movie for the studio."
The weekend was the second straight that has shown better revenue than the previous year, following four "down" weekends, Dergarabedian said.
The weekend gross for the films measured was up 17% at $91m.
For the year to date, revenue at the box office is down 2.7% at $2.59bn, with attendance off 5.4%.
But the recent upswing is "the perfect lead-in to the start of the summer movie season" which gets under way next weekend with the debut of Iron Man on May 2, Dergarabedian said.
- AP
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South Africa
