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Rapper Diddy fined
11/09/2006 11:16 - (SA)
London - US rap superstar Sean Combs must change his name once again after losing the right to call himself Diddy in Britain to a disgruntled little-known music producer, newspapers reported on Saturday.
Combs, 36, who used to call himself Puff Daddy, Puffy and P Diddy, agreed to pay more than £100 000 legal costs and £10 000 damages as part of a settlement sealed at the High Court in London.
London-based Richard Dearlove, who has traded under the Diddy name since 1992, sued Combs after he dropped the P from his moniker, under laws designed to protect commercial interests from unfair competition.
"He changed his name to Diddy. I was gutted," Dearlove told The Guardian newspaper.
"I started getting e-mails from Puerto Rican girls asking if they could be in my video and people were asking me to look at their clothing line."
Combs, who presides over a vast media empire and fashion lines will now have to rebrand himself in Britain, which could prove costly.
- AFP
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South Africa
