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Change the name, says Bon Jovi
20/07/2007 19:00 - (SA)
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| Rocker Jon Bon Jovi wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his own. (AP) |
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Manchester - Jon Bon Jovi wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his own.
But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, Jovita, not the 45-year-old rocker.
In a January 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word "Mijovi" as well as other words "itsmijovi" and "itsmilife" that appear in the company's marketing materials and on the can.
Rather than use Carrington's spelling, the letter used the phrases, "It's My Jovi" and "It's My Life."
"As you should be aware, one of Bon Jovi's most popular songs is entitled It's My Life," the letter says. "We hereby demand that you immediately cease and desist all further use of the name Mijovi and It's My Life."
'It's just unfair'
Carrington said the words "itsmijovi" and "itsmilife" are meant to mean "it's my jovial life." The full phrase on the can is "itsmienergy.itsmijovi.itsmilife."
"It is just unfair," Carrington, 37, told the Asbury Park Press for Thursday's newspapers. "It is unfair because Mijovi has nothing to do with Bon Jovi."
A spokesperson for Bon Jovi declined comment when contacted by the newspaper.
Carrington said he started Mijovi in August 2004 as a way to raise money for an environmental consulting business.
Carrington said he is willing to stop using "itsmilife" on cans once an inventory of 3 000 cans is used up. But he says he is keeping the name.
- AP
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