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McDonalds or McDead-end?
08/11/2003 13:28 - (SA)
Chicago - McDonald's says it deserves a break from the unflattering way the latest Merriam-Webster's Collegiate Dictionary depicts its job opportunities.
Among some 10 000 new additions to an updated version released in June was the term "McJob," defined as "low paying and dead-end work."
In an open letter to Merriam-Webster, McDonald's CEO Jim Cantalupo said the term is "an inaccurate description of restaurant employment" and "a slap in the face to the 12 million men and women" who work in the restaurant industry.
The company e-mailed the letter to media organisations on Friday, and it also was published in the November 3 edition of an industry trade publication.
Cantalupo also wrote that "more than 1 000 of the men and women who own and operate McDonald's restaurants today got their start by serving customers behind the counter."
McDonald's, the world's largest restaurant chain, has more than 30 000 restaurants and more than 400 000 employees.
Walt Riker, a spokesperson for McDonald's, said the Oak Brook, Illinois-based fast-food giant also is concerned that "McJob" closely resembles McJOBS, the company's training program for mentally and physically challenged people.
"McJOBS is trademarked and we've notified them that legally that's an issue for us as well," Riker said.
A message left at Merriam-Webster's headquarters in Springfield, Massachusetts, was not immediately returned on Friday evening.
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South Africa
