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Canadian group wins IPL rights
18/04/2008 15:02 - (SA)
Cape Town - Canadian new media company Live Current Media Inc acquired the exclusive online rights for the Board of Control for Cricket in India and cricket's Indian Premier League in a 10-year deal worth $50m.
The agreement includes exclusive online content rights agreements for Live Current to build, launch and operate the official websites for the Indian Premier League and the BCCI. The rights for the BCCI website were valued at $30m and those for the IPL website at $20m.
The deal includes revenue-sharing agreements which guarantee the BCCI a minimum of $3m per year and the IPL $2m per year and percentages of advertising, sponsorship and merchandising sales.
The IPL website launches on Friday, April 18, on the first day of the IPL season, and will offer access to official league content including audio-visual, photographs, live scoreboards and summaries, match results, Fantasy Cricket, player interviews, profiles, schedules, statistics, ticketing and fan interaction through polls, contests and newsletters.
The BCCI website will only become fully functional after its formal launch in August. The BCCI is the only cricket board in the 10 Test-playing countries not to have a fully functional website.
- Sport24
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