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2010: Telkom deal with Fifa
07/08/2007 17:19 - (SA)
Cape Town - Telecommunications parastatal Telkom on Tuesday officially became a "national supporter" of the 2010 Fifa Soccer World Cup.
Telkom's technology will provide the fixed-line telecommunications backbone for supporting the broadcast of the action, in the largest single sporting showpiece in the world with a cumulative audience of more than 26 billion.
This was formalised on Tuesday following a signing ceremony between Fifa general secretary Jerome Valcke and Telkom's acting CEO Reuben September in Johannesburg.
"A huge volume of voice and data traffic will move over the Fifa event network during the Fifa Confederations Cup and the Fifa World Cup," Valcke said.
"This requires a reliable partner to develop the fixed-line components of the necessary telecommunications infrastructure.
"With Telkom SA we have found this expert with a proven track record to develop and support the critical fixed-line business networks we need," he said.
A national supporter is a tier-three sponsorship that grants Telkom a package of advertising, promotional and marketing rights exercisable within the borders of South Africa.
"Telkom chose this level of sponsorship because its dominant customer base is within the country," September said.
"As a major telecommunications player in the country, Telkom is also demonstrating its commitment towards delivering a hugely successful Fifa World Cup," he said.
Telkom's deal with Fifa required the company to provide Fifa with the fixed-line network infrastructure to support the broadcast of the event.
This encompassed providing fixed-line telecommunications-related products and services and, where applicable, the services of qualified personnel necessary for planning, management, delivery, installation (and de-installation), operation, maintenance and satisfactory functioning of these products and services.
- SAPA
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