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SA to vote for 2010 poster
11/09/2007 07:34  - (SA)  

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One of the three designs South Africans can vote for as the official 2010 Soccer World Cup poster.
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  • Johannesburg - South African residents have been invited to vote for the official poster for the 2010 Soccer World Cup.

    South African residents will have the unique chance to make their voice heard as of September 11, 2007 by voting for one of three designs to become the official poster of the 2010 Fifa World Cup, the first to be staged on African soil.

    While only people living in South Africa can take part in the ballot, everyone around the world will be able to have a first glimpse of the choice of artworks on the official website www.FIFA.com/poster during the selection phase.

    The voting process will be supported by an extensive print campaign in Media24 newspapers across South Africa to ensure that everybody in the host country can make their choice.

    Participants can cast their vote for the official poster until September 30 and will also have the chance to win the very first two tickets to be awarded to the public for the tournament provided by Fifa World Cup sponsor MTN.

    The selected official poster will then be unveiled at the preliminary draw of the tournament in Durban on November 25.

    From a total of 16 creative entries, all submitted solely by South-African based agencies, three proposals have been pre-selected by a jury made up of Fifa General Secretary Jerome Valcke, CEO of the 2010 South African Local Organising Committee Danny Jordaan, Minister in the South African Presidency Essop Pahad, Deputy Finance Minister Jabu Moleketi, South African playwright and author Wally Serote, and artist and Director of the Vega School of Brand Communication Gordon Cook.

    People's World Cup

    "It is important for us that the people in the host country have the final say in the choice of the official poster which will represent their country all the way up to the 2010 World Cup. I also want to congratulate the South African design industry on the creation of such wonderful artwork, all of which express the diversity and colourfulness of Africa in a symbiosis with the beautiful game," stated Valcke.

    "The official poster selection process is now entering a very important public participation process. We want this to be an African World Cup and a people's World Cup. This is the beginning of our attempts to involve the people of our country in shaping the very important messages and images of this World Cup. The people of our country and continent have walked this road with us since we first attempted to host this event in 1994 and we have to continue this journey to deliver Africa's first World Cup together," said Jordaan.

    There are three ways for South African-based fans to vote from September 11-30: either online on www.FIFA.com/poster, via SMS or via phone (interactive voice recording).

    Both the SMS short code and the interactive voice recording system is provided by MTN. Further details can be found on www.FIFA.com/poster.

    It is the second time since the 2006 World Cup in Germany that the residents of the host country are actively involved in the selection of the official event poster.

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