Eto'o is the face of 2010 SWC
23/11/2007 17:19  - (SA)  

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Durban - Barcelona star Samuel Eto'o was unveiled on Friday as the face of the 2010 World Cup when Fifa president Sepp Blatter launched the poster for the first tournament to be staged in Africa.

An image of the Cameroon striker about to head a football, his face and neck superimposed on a map of Africa, will form the centrepiece of the publicity campaign before the tournament kicks off in South Africa on June 11 2010.

Blatter said: "You will have no problem to recognise first of all that it's Africa and you have the face of one of the most popular and well-known faces of the continent.

"Eto'o was not able to participate in the last World Cup, but what is more important here is to give this continent a face, a human face in football," he said ahead of Sunday's draw in Durban for the qualifying rounds of the tournament.

Eto'o was only 17 when he appeared in the 1998 tournament in France, but the 'Indomitable Lions' failed to qualify for the last World Cup in Germany.

The former African player of the year has been the target of racist chanting in Spain where he has also played for Real Madrid and Real Mallorca.

- AFP

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