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Coming soon: TV on your cell
22/10/2004 14:13 - (SA)
Dallas - Addicted to reality TV programming? It won't be long before you can watch your favorite real-life TV broadcasts on the go, thanks to a chip Texas Instruments (TI) is developing for cellphones.
Texas Instruments has announced development of the wireless industry's first digital TV on a single chip for cellphones, which will capture broadcast signals and allow cell phone users to watch live broadcasts ranging from their favourite reality TV shows to major sporting events and breaking news.
Code-named "Hollywood," the chip will receive live digital TV broadcasts using new television infrastructure that is being developed for cellphones.
"TI's new 'Hollywood' digital TV chip will combine the two biggest consumer electronics inventions of our time - the television and the cellphone," said Gilles Delfassy, TI senior vice-president.
The Hollywood chip is collapsing the traditional three-chip solution, which includes a tuner, OFDM demodulator and channel decoder processor, into the industry's first highly-integrated single chip for digital TV phones.
"One by one, the industry's most exciting consumer electronics are being integrated into wireless handsets, allowing consumers to get their news and entertainment whenever and wherever they want. With this new chip on the cellphone, users will enjoy digital, high-quality TV in real-time."
Dedicated wireless networks supporting Digital Video Broadcasting will feature high-quality live broadcast TV (24-30 frames per second) paired with full audio to offer a more robust mobile viewing experience versus the one-to-15-frames-per-second streaming capability offered via cellular.
These networks also could support services once reserved for the living room and bring them to the cellphone, including pay-per-view programming, interactive television, and menu/guide systems.
TI expects to provide samples of the "Hollywood" chip to customers in 2006.
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