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Yahoo has new web plans
31/01/2007 11:55 - (SA)
New York - Yahoo Inc said on Tuesday that it planned to build individual websites around 100 entertainment "brands" this year that would pull together content from Yahoo's online properties, The New York Times reported in its Wednesday editions.
"Brand Universe" is intended to create online sites that will draw audiences around individual movies, television shows, bands, celebrities, games and other types of entertainment, the Times reports.
Vince Broady, head of games, entertainment and youth at Yahoo, said the company had a wealth of entertainment content, but finding the material about a specific attraction was not always intuitive, adding that the sites would also create windows where visitors could find out more about specific attractions, the paper reported.
Brand Universe sites will be supported by advertising, and Yahoo said it would discuss various ways to share revenue with the brand owners.
Yahoo also would be able to track the appeal of individual brands across the network and share that information with their owners.
On the net:
www.nytimes.com
- Dow Jones
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