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Audiences ditch TV for web
20/12/2007 12:06 - (SA)
New York - More television viewers are turning to the internet to watch videos, films and TV episodes, according to a new survey.
In the past year, YouTube has widened its lead as the top destination for online videos, while search engines and television networks have gained ground.
Approximately 65% of the 2 455 US adults surveyed by Harris Interactive said they have watched a video on YouTube, compared to 42% during the same time last year.
"Viewing videos online seems to inspire a sense of adventure, particularly among younger viewers," Joan Barten Kline, a spokesperson for the company, said in a statement.
More than one-third of viewers overall and half of those 18 to 24 said there is something they really enjoy about discovering a cool video online.
"They seem to take particular pride in their finds online and share them with friends," Barten Kline added.
More than 42% of YouTube viewers said they visit the site frequently, up from 33% last year.
Apart from YouTube, which most people favoured because they felt it had almost every video they could find, 43% said they have watched a video on a TV network website, followed by 35% on news sites and less than 30% on search
engines such as Yahoo and Google.
Social networks such as MySpace and Facebook as well as
music site iTunes also had a lower share of online
viewers.
Online viewers said they would watch more TV episodes and
full-length movies if more were available. There was less
interest in viewing more amateur or user-generated videos, news
and sports, according to the survey.
- Reuters
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