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Yahoo unveils 'smart' service
05/03/2008 14:22 - (SA)
Hanover - Internet search giant Yahoo unveiled on Tuesday a new layer to its search service for cellphones, allowing users to gather "smart" bookmarks in "One Place" to websites across the web.
Marco Boerries, an executive vice president of the US company, also said at the CeBIT trade show in Hanover, Germany that Yahoo would usher in Italian, Spanish and other European local versions of its flagship Go 3.0 search service for cellphones by summer.
He said at present Yahoo search services were available to 600 million cellphone users worldwide. Go 3.0, the most advanced version of the mobile interface, is currently available in the United States only.
Its spread to the main European nations was set for completion by the end of the second quarter, the company said.
Boerries denied the latest enhancements to cellphone searching, widely seen as the next big money-earning opportunity on the internet, had any connection to the takeover offer for Yahoo by US software group Microsoft.
He said Yahoo worked to bring out innovations as fast as possible.
"CeBIT is a great time," he said. The timing had nothing to do with the "unsolicited" bid. He had nothing to say about that.
Microsoft chief executive Steve Ballmer had confirmed in Hanover on Monday that the bid was still on, but also made no new comment.
Boerries demonstrated how the "One Place" service could save news, restaurant data, web photo collections and bookmarks from any website, including searches on Yahoo's rival Google.
Its "smart" feature was to keep them updated and cached on a cellphone and automatically sorted into 50 categories.
It would initially be available for cellphones only, but Yahoo was sure to consider how it could be developed to meet the needs of fixed computer users as well, he said. It added a third layer to two existing Yahoo mobile services, One Search and One Connect.
- Sapa-dpa
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