CT agency wins global web award

2008-07-22 20:27

Cape Town - Local web strategic agency Clickthinking have won an internationally respected web competition, beating numerous global usability and site performance companies to take top spot.

The US-based Web Analytics Association (WAA) is seen as the global champion for the online marketing analytics profession.

The association believes online marketing analytics is an integral part of the business decision process. Corporate members include Google, Yahoo!, Core Metrics, Web Trends, Walt Disney and Omniture.

The WAA announced the winners of the Web Analytics Championship on Monday July 14 2008.

The competition was aimed at web analysts reviewing the site and traffic data for webanalyticsassociation.org.

'Make web analytics cool'

The judges wanted to see how companies extracted value from web data.

"It is tough to make web analytics cool and the team at Clickthinking managed that. Theirs was the most engaging and creative report in the championship," the judges said in a statement.

"They confronted tough problems head-on with data."

The judges also said Clickthinking had a great framing of the problems (with the business objectives), clear original plan of analysis (including using multiple data sources), and adapted to adversity (missing data sources).

Clickthinking also made clear connections between recommendations made and data reviewed.

Bonus points

They also got bonus points for conveying complex recommendations in lay terms so any marketer would be able to understand them and not getting mired in technical recommendations and reviews.

Clickthinking was praised for the way in which they focused on solving the critical few important problems of the site.

Clickthinking Managing Director Peter Stewart said the award was a result of hard work by a team of individuals who are fast becoming the leaders in their respective fields.

"We are very proud of this achievement, having competed with some of the very best globally".

Other winners were Predicta (Sao Paulo) in second place, Alt64 (Barcelona) in third, User Intelligence (Amsterdam) in fourth and Targetbase (Dallas) in fifth place.

The judges were Avinash Kaushik, Neil Mason and June Dershewitz.

- News24