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Obama going for gold
24/07/2008 09:15 - (SA)
Jim Kuhnhenn
Washington - Barack Obama is going for the gold.
The Democratic presidential contender has decided to buy five million dollars in national advertising on NBC television during the broadcast of the Olympic games, an NBC spokesperson confirmed on Wednesday. The ads will appear on network and cable channels.
The ad purchase was first reported on Wednesday on the website of Advertising Age, a magazine that covers the industry.
The Olympics, to be held in Beijing, will open on August 8. Such an extensive purchase of ad time would give Obama wide exposure before the Democratic National Convention, to be held the last week in August.
Obama has the resources: He has set fundraising records and reported raising $52m in June, more than twice the $21.5m raised by his rival, Republican John McCain.
At the same time, the expenditure is as significant for its reach as for the bold statement it makes. Obama has been airing ads in 18 states, reaching key battlegrounds as well as states that have traditionally voted Republican in presidential elections, including Alaska and Virginia.
A national network ad is highly unusual in politics, because of its expense and because it reaches audiences that are not necessarily targeted by a campaign.
In early February, Obama, then neck-and-neck with Hillary Rodham Clinton heading into the Super Tuesday primaries, aired ads during the Super Bowl in television markets serving 24 states that were in play on February 5 and beyond.
The Obama campaign would not comment on the purchase.
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