Fin24 hits record highs with Budget 2014 coverage

2014-03-03 10:06
On 26 February 2014, the nation was tuned into the 2014 Budget speech and Fin24 went live with their real-time budget coverage on a dedicated microsite. Says Jannie Momberg: Editor-in-Chief of News24: “It was a major day for both the nation and Fin24 yesterday. We reached an excess of half a million page views and counting,  proving that the South African consumer is hungry for real-time coverage, engagement and sharing opportunities for news that affects us all”.  

A surprising 80% of the users came from desktop with more than 95% of users returning for updates during the course of the day.  The favourite click throughs were:

•    Live updates
•    Budget in a nutshell
•    Relief for taxpayers

Interactive elements included expert commentary, multimedia, tax calculators and a comments section beneath each article.

The microsite proved to be the biggest online destination in South Africa for budget news, with figures reaching 616 055 page views by end of day 27 February. The site’s traffic was double that of its nearest competitor.

Says Fadia Salie, Editor of Fin24: “We set up a dedicated team to cover the Budget, condensing information in as short a time as possible to provide our readers with summarised, accurate information that they could immediately use and share instead of purely covering the Budget from a news perspective. The infographic is an example of how we used native advertising content to provide concise information in a shareable format.”.

The SpaceStation,’s digital sales division, packaged the 2014 Budget microsite for the Standard Bank sponsorship. Says Elise Blundell, Head of Business and Commercial Banking Marketing, Standard Bank: “Standard Bank is delighted with the Fin24 Budget sponsorship. Our approach to marketing has shifted to focus on providing information to our customers that adds real value to their lives, enabling them to make informed financial decisions. Fin24 were willing to partner, engage and explore different tactics to support this strategy.”

Concludes Geoff Cohen, CEO of “There is no longer a debate regarding South Africa’s increased use of online news platforms as their primary channel of information. is not only staying abreast of this trend, but is leading the way in terms of news team consolidation for real-time reporting.”.

Visit to stay up to date.

About Fin24
Fin24 is the premier source for breaking business news, views, analysis and financial data. offers world-class information and interactive tools for readers to gain a greater understanding of the inner workings of local and international financial markets.
With a wide range of content, products and subscription services, Fin24 enables users to make informed and sound financial decisions.

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