'Mobile internet' the way forward

2009-12-17 08:47
More and more sports fans in South Africa are using 3G connections and their cell phones to access the internet for up-to-date, and on-the-go, sports news and results.

Sport24, the sports website with the largest South African audience, ran an informative online survey in October – touching on the basics (age, sex and ethnicity), the realities (quotas in sport) and the fun stuff (why sports fans prefer John Smit to Lee-Anne Liebenberg) in South African sport; with over 7,000 readers taking part.

Other topics touched on were the ways and means of accessing online news, with Sport24 users clearly big fans of the ‘mobile internet’ at the moment. And who can blame them; it’s more flexible, there are no fixed line costs and some of the line speeds on HSPDA are pretty damn special!

ADSL remains the most popular way of readers accessing the internet at home, with 30.12% operating that way, but 3G and HSDPA are closing the gap – fast – with 28.15% of the survey participants making use of the ‘mobile internet’. Interestingly, 15.39% of internet users rely on their mobile phones – even when at home.

In all, 62.30% of the survey’s participants say they access the internet via their cell phones – for news on-the-go – whilst just fewer than 20% of the readers admitted to not making use of the internet facilities on their phones. (Almost 75% of those cell phone users – as one would expect – have contracts, with 25.02% making use of prepaid services.)

Sport24 Publisher Andrew ‘Tank’ Lanning finds his readers’ online trends very interesting, saying: “The trend toward accessing sport content on your cell phone talks to the fact that we live in a ‘Now’ generation – people want information at their fingertips, which a mobile phone quite literally does for you, and it’s also why we’ve done so much work on our WAP site and iPhone application (at Sport24).”

And commenting on the rise of 3G as people’s chosen means of connection, Lanning continued: “The fact that people are using 3G as their point of access at home, or just their actual cell phones, talks to the high prices and perhaps general ineptness of our fixed line providers in South Africa! It’s an international anomaly and an indictment on our country actually.”

Nokia phones were by far the most popular handsets (with more than half the participants in the survey making use of the Finnish-designed handsets), with ‘smart phones’ – iPhone, Blackberry and HTC – making up just over 10% of Sport24 users’ armoury.

As far as social networking trends are concerned, facebook remains the most popular way of following news, but – amazingly – nearly 38% of the survey participants had no idea what social networking is, with 5% not knowing what blogs are either.

Keep visiting www.sport24.com this week to find out more about the survey which has everyone talking – from internet trends, to quotas in sports, to metrosexual males and their love for Springbok captain John Smit.
‘Mobile internet’ the way forward

More and more sports fans in South Africa are using 3G connections and their cell phones to access the internet for up-to-date, and on-the-go, sports news and results.

Sport24, the sports website with the largest South African audience, ran an informative online survey in October – touching on the basics (age, sex and ethnicity), the realities (quotas in sport) and the fun stuff (why sports fans prefer John Smit to Lee-Anne Liebenberg) in South African sport; with over 7,000 readers taking part.

Other topics touched on were the ways and means of accessing online news, with Sport24 users clearly big fans of the ‘mobile internet’ at the moment. And who can blame them; it’s more flexible, there are no fixed line costs and some of the line speeds on HSPDA are pretty damn special!

ADSL remains the most popular way of readers accessing the internet at home, with 30.12% operating that way, but 3G and HSDPA are closing the gap – fast – with 28.15% of the survey participants making use of the ‘mobile internet’. Interestingly, 15.39% of internet users rely on their mobile phones – even when at home.

In all, 62.30% of the survey’s participants say they access the internet via their cell phones – for news on-the-go – whilst just fewer than 20% of the readers admitted to not making use of the internet facilities on their phones. (Almost 75% of those cell phone users – as one would expect – have contracts, with 25.02% making use of prepaid services.)

Sport24 Publisher Andrew ‘Tank’ Lanning finds his readers’ online trends very interesting, saying: “The trend toward accessing sport content on your cell phone talks to the fact that we live in a ‘Now’ generation – people want information at their fingertips, which a mobile phone quite literally does for you, and it’s also why we’ve done so much work on our WAP site and iPhone application (at Sport24).”

And commenting on the rise of 3G as people’s chosen means of connection, Lanning continued: “The fact that people are using 3G as their point of access at home, or just their actual cell phones, talks to the high prices and perhaps general ineptness of our fixed line providers in South Africa! It’s an international anomaly and an indictment on our country actually.”

Nokia phones were by far the most popular handsets (with more than half the participants in the survey making use of the Finnish-designed handsets), with ‘smart phones’ – iPhone, Blackberry and HTC – making up just over 10% of Sport24 users’ armoury.

As far as social networking trends are concerned, facebook remains the most popular way of following news, but – amazingly – nearly 38% of the survey participants had no idea what social networking is, with 5% not knowing what blogs are either.

Keep visiting www.sport24.com this week to find out more about the survey which has everyone talking – from internet trends, to quotas in sports, to metrosexual males and their love for Springbok captain John Smit.

SHARE:

Read News24’s Comments Policy

 

Inside News24

 
/Oscar Pistorius
 

Free outdoor yoga classes

Join an early morning Yoga session at the V & A Waterfront.

 
 

Where were you when you last felt alive?

Watch: 5 skills to improve your BMX riding
Action camera for all occasions
Tips on how to set your fitness goals
This all-terrain vehicle is badass!

Jobs in Cape Town [change area]

Jobs in Western Cape region

Systems Analyst

Cape Town Northern Suburbs
DAV Professional Placement Group
R530 000 Per Year

Nightshift Controller

Cape Winelands
Human Communications (Pty) Ltd
R7 300 Per Month

Admin Assistant

Cape Town
Mobile Recruitment
R5 000 - R6 000 Per Month

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Deal of the week!

Save R1200 on the Samsung 48” smart full HD LED television now only R8799. Buy now!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

Save 20% on Nivea beauty products!

Buy any two Nivea beauty products and save 20%. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

There is a strong social and romantic overtone that plays its way into your day. It may get stronger later in the day when the...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.