News24 breaks all records with their Election 2014 coverage

2014-05-14 07:12

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

News24, South Africa’s largest online news platform, broke all their previous records with staggering user statistics during the election. Voting day saw 625 000 unique users and 4 million page views while Thursday (results day) hit a whopping 1.7 million unique users and 22 million page views. The growth in unique users was an unprecedented 220% with a 484% growth in page views*. “When we started our planning for Elections 2014 we knew that we wanted to surpass all local benchmarks from a development and user perspective,” says Cathryn Reece – Product Development Manager for 24.com.  

The site reached its peak at 10am with 102 000 concurrent views, which is where it remained for the majority of the day. (Concurrent views are the number of people online at the same time). This broke their previous record of 79 000 concurrent views which they received on 19 February 2013, the day of Oscar Pistorius’s bail hearing.  


The clear winner out of all the features on the platforms were the interactive results maps which collected over a third of the total web and mobile traffic.  “Our maps were world class.  They worked seamlessly across our web, mobile-web and app platforms using the IEC’s data, which was loaded directly from their live results database,” added Reece.  “After going through the process of manually loading the results in the last election we decided the system had to be more automated.  We had to up our game and bring ourselves in line with international trends.  And this is why it was a huge coup to gain direct access to the IEC’s database.  We can’t thank them enough for all their support in helping us make this work.”



Mobile has always been an important part of News24’s strategy and the most important thrust for this election was to make sure all the elements worked on mobile.  “We knew that mobile was going to be the most important platform on voting day and that we had one chance to get it right,” says Reece.  This was clearly evident in the stats with 80 000 active users on the iOS and Android app.  And with 39 000 downloads of the app (30 000 of those downloads happening on Thursday alone), it was clear that users were looking for reliable, on-the-go news as it happened.

The app also received critical acclaim from across the social media platforms with many hailing it as by far the best option for results news.  On Twitter the praise was evident from public and industry alike.

Other popular features over the election period included:
•    User Generated Content: The platforms received more than 5000 photographs and over 3500 ‘queue’ reports.
•    Election Live Update feature: This feature got four times the amount of traffic the Oscar Pistorius Live Update had.



“We are incredibly proud of what we achieved during this election.  The election website and apps came together as a fantastic team effort from our editorial, product and IT teams all playing an integral part in their respective areas. We undoubtedly raised the bar in digital news coverage and have shown what innovative and world class digital products can do in the breaking-news arena,” says News24 Editor-in-Chief, Jannie Momberg.  “This was hailed as South Africa’s first digital election and we believe News24 has played a major role in setting the standard for election coverage in the future.”

News24’s election coverage was available on dedicated web and mobile-web platforms as well as on the iOS and Android apps.

*Effective Measure statistics.

About 24.com
24.com is a leading African network of popular digital publishing brands and online services across internet, mobile, applications, e-commerce and interactive TV. Centred on News24, 24.com is dedicated to creating and sustaining uniquely African online and mobile communities. As South Africa's largest digital publishing house, the network welcomes over 6 million local Unique Browsers monthly.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.