News24’s mobile site hits the half-a-million unique users mark

2011-01-20 16:37
News24.com’s mobile site, m.news24.com, recorded 529,045 unique browsers (UBs) in December 2010, according to Nielsen’s Market Intelligence Report. This is a 200% growth from 176,166 UBs in December 2009, making it South Africa’s largest breaking news mobile site.

Through m.news24.com, users can access News24’s breaking news content as well as sport, business, lifestyle and entertainment content anywhere, anytime. With a predominantly 25+, 65% male and 35% female user base, the site also offers services such as share price look-ups, mobile games, Lotto, localised weather and sms alerts.

Says Marian van der Linden, Mobile Product Manager for 24.com: “2010 saw a significant growth in the South African mobile sector overall and part of the success of  News24’s mobile offering is certainly attributable to this. However, the quality of the News24 mobile content, the optimised search engine marketing campaigns, the implementation of device detection, various strategic partnerships and targeted advertising campaigns, also played a significant role on News24’s growth in the mobile space.”

In addition to the mobile site, News24’s mobile applications and widgets have also contributed to the growth in unique browsers. News24 now has close to 100,000 active monthly application users generating more than a 1,3 million sessions every month across multiple mobile platforms including iPhone, iPad, Blackberry, Android and Nokia OVI apps.

Says Jannie Momberg, Editor of News24: “The significant uptake in accessing News24 content via mobile devices is a clear indication that news consumption in the mobile field is becoming more and more important. Our users want to remain in touch with their world wherever they are and mobile devices make that possible.  We will continue to enhance and upgrade our mobile products to meet the growing user demand”

m.news24.com won a Silver in the Bookmarks Mobile Publishers category in 2010.

 
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