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    25/10/2005 11:54 AM - (SA)
    To objectify or objectificate?


    I WOULD like to congratulate the editor of The People's Post for her response to the letter "Media Objectifies Women", published in The Post of 11 October 2005.

    The letter, the author of which not surprisingly chose to call himself/herself "Anonymous", is typical of the fanatical do-gooders of this world who go a very long way to undoing the good work that others accomplish.

    Yes, "Anonymous", we all know that women have every right to be "represented as human beings", as you put it, but attitudes such as yours do not help one bit. In fact, in a lot of people?s views, your sort of argument reverses the opinion of people who do respect women as equal and very, very far from being ?second-class citizens".

    I can imagine you are the sort of person who considers the act of a man opening a door for a woman as sexist and demeaning.

    I enjoy The People's Post immensely but with one minor criticism: please refrain from printing such claptrap as "Anonymous's" ridiculous letter.

    R.D. Winfield, Lakeside

    ? AS our Matrics prepare for one of the most important examinations in their lives, I would like to draw attention to an important, new verb which may well feature in the English language paper.

    This is the verb: to objectificate (beware the Americanism, to objectify).

    This verb is conjugated normally, with one or two exceptions, please note: I objectificate, you objectificate, etc; He (NEVER she) objectificates. The other important exception is the reflexive - this is always feminine. Example: "She objectificates herself (by entering a beauty competition)".

    Otherwise, conjugation is normal, though the past participle is a bit of a mouthful - objectificated - and the derived noun, even more so - objectification. And remember the imperative: ojectificate!

    Well, that's all for now. Remember, girls, to dress modestly to avoid unsolicited objectification whilst you are trying to study.

    Professor Bill Robson




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