The Worcester Standard, mainly an Afrikaans pony-sized newspaper, is distributed in sixteen towns - from Touws River to Ceres to Bonnievale - and its circulation has grown strongly to 9 430 per week in recent years.

Approximately 50 strong newspapers with an average volume of 28 pages are published annually.

The first proof edition of the Worcester Weekly News appeared on July 31, 1880, and was changed to the Worcester Advertiser in 1882. In 1894 an opposition paper, the Worcester Standard, was founded by Cecil John Rhodes. The two amalgamate in 1927 and become the Worcester Standard & Advertiser.

The company, presently with just over 50 employees, has been a member of Naspers since 1980.

The town Worcester, capital of the Breede River Valley, lies on the main route to and from Cape Town, Johannesburg and Port Elizabeth, with a wide range of services and commercial activities. Worcester is a town with a particularly impressive cultural heritage, and the museums provide a glimpse of the past, as well as lots of information for the tourist. Surrounded by majestic mountains and verdant valleys, the town is seated in the biggest wine-producing district in the country, with 24 co-operative and 3 private wine cellars on the Worcester Wine Route, as well as 2 Brandy Cellars.

The town has much to see and experience, it is only an hour's drive from Cape Town and is ideally situated to explore the surrounding towns, vines and valleys - a real eco-destination nestled between majestic mountain ranges and magnificent scenery.