2010 World Cup goes 3-D

2009-12-04 10:40

Tokyo - The 2010 World Cup is going 3-D.

Sony Corp said on Friday it has signed a deal with FIFA, the international football governing body, to record up to 25 World Cup games in 3-D - a technology that gives viewers an illusion of depth on the screen.

The Japanese electronics and entertainment company is one of several electronics makers planning or working on 3-D technology for TVs and movies. Sony makes 3-D capable video cameras, and plans to sell 3-D TVs for homes next year.

People wear special glasses to see 3-D footage because the illusion of dimension is created by sending different images to the left and the right eye, although manufacturers are working on upgrades that will show 3-D without glasses.

Chief Executive Howard Stringer expressed his enthusiasm for watching a soccer game in 3-D in an interview this week.

"I thought that was very cool," he said at Tokyo headquarters.

Special Sony booths

Most 3-D releases so far have been animation films but the feature is gradually spreading to other genres, such as the soon-to-be-released sci-fi epic Avatar.

Stringer said sports was definitely one area 3-D could display its strengths.

He also said he wanted to see "thoughtful" movies someday being made in 3-D. He ruled out Michael Jackson videos and the next Spider-Man movie as 3-D possibilities.

For now, 3-D video of the World Cup in South Africa won't be shown in TV broadcast for homes, according to Sony, which makes Bravia TVs, Walkman portable players and PlayStation 3 game consoles.

They will be shown at Sony booths at FIFA events in Berlin, London, Mexico City, Paris, Rio de Janeiro, Rome and Sydney in June and July. Highlights will be shown in Sony showrooms, and a video version will be sold through Sony Pictures.

"It's a great opportunity to get people to experience 3-D firsthand," said Sony spokesperson Atsuo Omagari.

Terms of the deal were not disclosed.

- AP

Read more on:    sony  |  fifa  |  technology  |  2010 swc
NEXT ON NEWS24X

Read News24’s Comments Policy

 

Inside News24

 
 

We will give you police - Zille

A total of 250 000 police on the streets is one of the election promises Helen Zille made during an anti-drugs and gangsterism march in Manenberg, Cape Town.

 
 

Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
 
Traffic
Lottery
 
  • Thursday Sir Lowry's Pass - 05:35 AM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
  • Thursday Cape Town - 05:35 AM
    Road name: Buitengracht Street
    TRAFFIC LIGHTS not working at Waterkant Street
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Nokia Lumia 800

The stunningly social Nokia Lumia 800 features head-turning design, ...

From R2395.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

Self-indulgence may be strong today. You may want to enjoy yourself to the fullest and share it with those that make you feel...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.