AOL launches video-sharing mobile game

2012-10-01 22:19

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Toronto - AOL has entered the mobile gaming market with a social video guessing game available on Apple's iPhone that uses voice recognition technology to keep players from cheating.

For now, the game, Clucks, can only be played by iPhone users. The Android version of the app will be released by the end of the year, according to Sol Lipman, vice president of AOL's Mobile First unit which identifies new market opportunities in the mobile space.

The once-dominant internet service provider, envisions its release of Clucks last Thursday as just a first step into the mobile marketplace which it sees as key to revive its brand.

Clucks players use smartphones to record a 12-second video of themselves describing a word, for instance "tree." Their opponent then receives the video and must guess the word.

"You're trying to send clues without using the word 'tree', or associated words like 'wood' or 'leaves' or branches,'" Lipman said.

To ensure that none of the banned words are used by players, the Clucks app incorporates voice recognition technology.

"If you use one of those words accidentally or intentionally, it will catch you cheating and take points away," Lipman said.

When the opponent receives the video, their reaction is also recorded, and the side-by-side video of the round can be shared to social network Facebook or video sharing app Viddy.

As in popular mobile games such as Words With Friends and Draw Something, Clucks participants do not need to play at the same time and can take turns at their convenience.

Monetize game

Lipman said Clucks was inspired by two trends in mobile apps: social video, with apps such as Viddy now having over 40 million users, and turn-based games such as Draw Something.

The company plans to monetize the game through its sponsors. Rather than ads, they aim to incorporate promotional content within the app, such as the ability to play a pre-recorded round of Clucks with an actor or film director providing the clues.

Currently the only way to sign in to the app is through Facebook but Lipman said the company plans to change that.

The game, which draws comparisons to the board game Taboo, is the first release on AOL's new social video platform. AOL's Mobile First unit released a personalised magazine app, Editions, last year.

Lipman said the company has other offerings it plans to build on top of the platform.

"We want to build new products that succeed in the market and get people excited and reinvigorate AOL both internally and externally," Lipman added.

Lipman said AOL, as a brand company, predicts the future of brands is going to be primarily mobile. In addition to Clucks, the unit released Editions, a personalised magazine app, last year.

"We want to build new products that succeed in the market and get people excited and reinvigorate AOL both internally and externally," Lipman added.

Read more on:    aol  |  us  |  internet  |  social media
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 

The rich will pay - Mpofu

The EFF in Gauteng will focus all its energy on improving the lives of the poor, the party's premier candidate Dali Mpofu says.

 
 

Latest elections multimedia

Watch what happened when we blindfolded Helen Zille and asked her to eat random things
13 days to elections - news you need to know
11 Julius Malema quotes you'll never forget
DA won't get 30% - Zille
 
Traffic
Lottery
 
  • Tuesday Century City - 05:58 AM
    Road name: Ratanga Road Southbound
    ROADWORKS - lane closure between Ocean Spirit Avenue and Century Boulevard (until mid April)
  • Tuesday Mitchells Plain - 05:58 AM
    Road name: Spine Road
    ROAD CLOSED between Weltevreden Drive and Seafarer Drive due to roadworks (until mid April)
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Mother’s Day special offers!

Spoil mom with these awesome specials that will warm her heart. Shop now!

Twisp – the smoking alternative

Buy any 2 refills for R250 and save R149. Offer valid while stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Mother’s Day specials on appliances

Browse our range of Mother’s Day appliances to spoil and pamper mom. Offer valid while stocks last. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Nokia E7

Your mobile office Real-time emails with Mail for Exchange. Easy access to...

From R3499.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

Treat yourself to something beautiful. You tend to put so much energy in making everything around you work harmoniously, and...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.