Adobe flash-es Apple

2010-05-14 09:36

Washington - Adobe fired another salvo on Thursday in its war with Apple over the refusal by the maker of the iPod, iPhone and iPad to allow Adobe Flash video software to run on the hot-selling devices.

Adobe placed advertisements on popular technology blogs such as TechCrunch and other sites and ran full-page ads in The Wall Street Journal, The New York Times, The Washington Post and other newspapers to make its case against Apple.

"We (heart) Apple," said the Adobe ads featuring a picture of a heart as in the celebrated "I love New York" slogan.

The web ads linked to the website where the company's co-founders published an open letter defending Flash, which is commonly used by developers to create online games and video.

No single company should "dictate what you can create, how you create it, or what you can experience on the web". Chuck Geschke and John Warnock said.

Flash flop

"As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers," they said.

"We believe that consumers should be able to freely access their favourite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs," they said.

Adobe's media blitz comes exactly two weeks after Apple chief executive Steve Jobs published an extraordinary open letter of his own in which he said Flash is a flop on touch screen gadgets such as the iPhone and iPad.

Apple devices instead support video built using HTML5, a fledgling software format created by a group of technology firms including Google and Apple.

"Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticising Apple for leaving the past behind," Jobs said.

"Flash was created during the (personal computer) era for PCs and mice," Jobs said. "But the mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short."

  • frank - 2010-05-14 09:55

    where's the competition??? apple and especially microsoft is alowed to rape the world and no 1 even takes the time to ask why its alowed

  • Spaceballs - 2010-05-14 09:56

    Jobs is right. Anywaze Adobe's prices for their product are outrageous. So they should be the last to cry foul.

  • William - 2010-05-14 10:17

    With Adobe's unrealistic pricing no wonder they are experiencing tough times.

  • Urgh - 2010-05-14 10:24

    Cant stand either company. Apple is right on this one but who wants an overpriced apple product anyways! Its like shopping at Incredible connection, Its all good advertising and the sheep will follow. Baaaaaahhh!

  • SomeBloke - 2010-05-14 10:47

    Adobe have been producing overpriced, poorly thought-out products for years and getting away with it. They're a monopoly that relies on buying up the opposition rather than innovating better products.

  • Henk - 2010-05-14 11:07

    The Adobe guys are babies, they have archaic technology and are now mad that their refusal to spend money on new Research&Development has placed their company's future in the hands of another. They are the architects of their own demise... very sad!!

  • Philosopher - 2010-05-14 12:20

    Apple is awesome, and flash is magnificent. I hope they sort out their differences and get together. They will make a stunning couple..

  • Chan - 2010-05-14 15:30

    Without flash's abilities you will seriously stunt appeal to the younger market (18-30). Anyway all the IPAD is, is an iphone that can't make calls. Fail

  • HVR - 2010-06-10 12:05

    Apple is going down AGAIN. In the early nineties they feuded and/or sued Microsoft, HP, SFCC, themselves, ect etc. AND THEN THEY CRASHED. After a decade of resurrection you would think they would have learnt something but again Microsoft, Adobe, Google etc etc etc. You can't rule the tech world on your own, you get fat, slow and expensive and then get gobbled up by the competition (ex AMD vs Intel) or you get screwed by the government (Microsoft).

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