Amazon offers Kindle users ad opt out

2012-09-10 12:02
Amazon.com has said that it will allow purchasers of its new Kindle Fire tablets to pay $15 extra to turn off advertisements that are built into the devices. (Reed Saxon, AP)

Amazon.com has said that it will allow purchasers of its new Kindle Fire tablets to pay $15 extra to turn off advertisements that are built into the devices. (Reed Saxon, AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Los Angeles - Amazon.com, in an apparent switch in its pricing policy, said over the weekend that it will allow purchasers of its new Kindle Fire tablets to pay $15 extra to turn off advertisements that are built into the devices.

The change came barely a day after Amazon on Thursday unveiled larger Kindle Fire tablets, priced from $159 to $599, to challenge Apple's dominant iPad on price and additional digital content.

Amazon had said the tablets would come with ads known as "special offers" that appear when screens are locked and in the corner of the home screen, helping keep prices low.

But criticism of the company mounted in online forums after reports that the company would not allow buyers to pay to block the ads as it had done with earlier tablets.

By Saturday websites engadget.com and cnet.com were reporting that Amazon had changed its policy.

In an e-mail response to questions from Reuters, Amazon spokesperson Kinley Pearsall said only: "With Kindle Fire and Kindle Fire HD there will be a special offers opt-out option for $15.

"We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice."

Amazon unveiled the new wireless tablets without having received approval for their sale from the Federal Communications Commission, which requires that products operate safely and won't interfere with other signals.

The company said it expects to receive the approval in time to meet its planned shipping date of 20 November.

Read more on:    amazon  |  mobile
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
4 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

The world's least visited destination is breathtaking!

Who would have guessed the world’s least visited country would have such spectacular beaches?

 
 

I love summer.24

LOL treadmill fail!
Google’s top searches of 2014
10 of the strangest Christmas traditions around the world
2014's best drone videos

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Any chance to explore the distant shores of things yet to be found will fascinate you. The challenge is dealing with the issues...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.