Android growing fast

2012-03-01 15:15
Participants attend the Mobile World Congress, the world's largest mobile phone trade show, in Barcelona. (Manu Fernandez, AP)

Participants attend the Mobile World Congress, the world's largest mobile phone trade show, in Barcelona. (Manu Fernandez, AP)

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Cape Town - Google is fast cementing is presence in the mobile market as an increasing number of Android devices are activated.

Google announced at the Mobile World Congress in Barcelona that 850 000 new Android devices are activated each day, bringing the total number of devices running the operating system to over 300 million.

Research analysis firm comScore reported in 2011 that the Android operating system accounted for the majority of smartphones in the US.

Developers seem to have noticed, and as a result there has been a three-fold increase in the number of apps for Android. In 2011, there were 150 000 apps to 450 000 this year, Google said.

"To celebrate the hard work and success of our developer community, we've built special 'app pods' into our Android stand at MWC," wrote Andy Rubin, Google SVP, Mobile and Digital Content in a blog posting.

Sales

Android makes up about 52% of global mobile operating systems, followed by Apple's iOS that powers iPhones at 23%.

Smartphones are accelerating in sales globally, but the cost of data for the devices and the allocation of spectrum for high-speed networks are hampering factors.

"In order to do that regulators and governments have to make spectrum available. In addition, regulators and governments need to overcome the temptation to levy mobile-specific taxes," Peter Lyons GSMA director for spectrum policy in Africa and the Middle East told News24.

Manufactures have said that high-speed networks will evolve much the same way that 3G did and that as networks made the technology available, manufactures would be under pressure to produce capable devices.

"The best case scenario was when 3G was growing. If LTE is available on the networks and the networks are saying 'We've got LTE, we're faster', it forces the manufacturers to say: 'Shit, we really need to up our game on LTE,'" said Sony Ericsson Southern Africa marketing manager Colin Williamson.


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