News24

Angelic Steve Jobs loves Android in TV ad

2012-02-02 22:47

Taipei - He may have derided Android devices in real life but in the afterlife Apple founder Steve Jobs is glad he can use one - or at least that's the story a Jobs look-alike tells in a recent TV commercial for a Taiwanese electronics company's new product.

In the ad, Taiwanese comedian and impersonator Ah-Ken, dressed in Jobs' trademark black turtle neck sweater and blue jeans and sporting white angel's wings and a halo, extols the virtues of Action Electronics's combined tablet PC and multi-language dictionary, which runs on Google's Android.

"Introducing the new generation of the pad", says the "Jobs" character, whipping the Action Pad out of his back jeans pocket, wings flapping as he shows off the dictionary functions on a giant screen behind a darkened stage furnished with a sofa and small table.

"Thank God I finally get to play other tablets," the character adds in the 20-second commercial's final scene, a broad grin on his face as he taps away on the device on the sofa. The ad is subtitled in English throughout, a nod to the device's dictionary function.

Jobs, who died in October 2010, famously referred to Android as "shit", according to his biography, and was quoted in the book as saying he was going to "destroy" Android and was prepared to go to "thermonuclear war" over the product.

"Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good," said Chelsea Chen, a spokespeson for Action Electronics, a maker of electronic gadgets including portable DVD players and internet devices.

The commercial does not use Jobs' name or refer to him or Apple in any way, but has drawn some sharp reactions on YouTube, with some branding it distasteful and disgusting and one even calling for a boycott of the company.

Chen didn't see any adverse reaction from Apple.

"It's just an impersonator, not Jobs," she said.

"We have no choice but to use Android, we can't use iOS," she added, referring to Apple's mobile device operating system.

It's not the first time Jobs' image has been used in Taiwan to promote products, a measure of his fame in the wired, tech-exporting island whose companies make most of Apple's products. Last year a drinks company had a Jobs look-alike promoting a green tea drink.

Jobs has also been featured by Taiwanese satirical news video maker Next Media Animation, which once portrayed him knocking the helmet off "Darth Vader" Bill Gates of Microsoft with a light sabre and then wearing it himself and ruling the tech universe from an office in a Death Star.

Comments
  • goyougoodthing - 2012-02-03 06:34

    Not funny and poor taste.

      Seja - 2012-02-04 09:37

      Elivs is impersonated, Michael Jackson is impersonated, many other great people are impersonated .... why should Steve Jobs be any different??

  • Chris - 2012-02-03 07:24

    How can something like this be allowed to happen. Tasteless indeed...

  • Hector - 2012-02-03 07:32

    hehe Good one It is funny and if you don'y have a sense of humour, get one ... there must be a Apple iStore app for it ...lol Only Apple Fanboi's won't find this funny

      Peter - 2012-02-03 07:44

      Agreed, people kicked Steve Jobs when he was down, but now that he is dead he's off limits?

  • ryankilian - 2012-02-03 08:28

    "Jobs, who died in October 2010" surely it should be October 2011.

  • Adriaan - 2012-02-03 08:59

    October 2010 not correct

  • Deirdre - 2012-02-03 09:24

    He he he ...devine retribution maybe?

  • Hamrammr - 2012-02-03 12:37

    I'm a Android fan owning several Android devices including a Galaxy Note, I will never own a Apple product but I also find this in very bad taste.

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