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Angry Birds, Facebook - the iPhone apps

2012-01-09 23:03

Toronto - Angry Birds and Facebook were the most downloaded iPhone apps of 2011, according to Apple, but some less predictable apps also made their lists.

Craig Palli, a vice president at Fiksu, a marketing company for app developers, explained that this year's top apps incorporate three main trends: the ability to connect with friends, discovery and games that let users past the time and pick up where they left off.

The top app in the social networking category was Facebook. But Palli said the trend of connecting with friends extends further.

"It also encompasses Skype, all the free texting apps and even Bump. These are all apps that lend themselves to enriching our lives through an easier and greater amount of communication and connections with friends," Palli explained.

In the music category, Pandora, which generates personalized radio stations for its users based on their music preferences, was the top app.

"Pandora is such a good app that they don't really need to spend money in marketing. They just get user after user because it's such a compelling experience," Palli said.

TuneIn Radio Pro, which provides access to over 50 000 local and global stations, was another popular music app.

In the games category, Words with Friends, a multi-player game, and Angry Birds were the most downloaded apps. Games captured nine of the top ten spots on the paid apps list.

"They fill those five minutes of time that we were otherwise waiting for a train or appointment," explained Palli.

Pimp Your Screen

He added that phones are beginning to replace cameras, which explains the success of apps in the photo and video category.

"First it was the Polaroid camera, then it was the in-the-pocket digital camera. It's now just your phone."

Instagram, also named Apple's iPhone app of the year, topped the camera category. It allows users to take photos, add filters and share them with friends. Camera+, which extends the iPhone's camera with features like zoom, also made the list.

In the health and fitness category, Calorie Counter & Diet Tracker and Nike+ GPS, an app for tracking runs and workouts, were winners. But Palli said the category has fewer downloads than others.

"The volume of downloads that occur in this category is less than one tenth of the other categories," he said, but he predicts that this category will grow in 2012 as people become more health-conscious and apps "augment the actual device itself with something physical".

Groupon, the daily deal service, and Pimp Your Screen, which lets users customise their device with backgrounds and other visual features, were the top apps in the lifestyle category.

Netflix, the video streaming service, was the top app in the entertainment category, along with FatBooth, which lets users visualise how they might look with a few extra pounds.

Palli said free apps generally receive more downloads, and many more developers are starting to offer free versions.

"During 2011, we saw a big shift in strategy from a lot of paid app developers, which was to migrate from a straight paid app experience where you pay for the app up front to an in-app purchase or upgrade experience," he explained.

"This way it's really compelling for the consumer because you can get started with the app and when they experience how good the app is, they can take the wallet out of their pocket and make the extra two taps to get the full features."

Comments
  • Exunitate - 2012-01-10 06:23

    Go iPhone, go!!

      corne.ackermann - 2012-01-10 06:50

      I love my Android phone (Galaxy S11)! I don't need a fashion statement.

      Kraken - 2012-01-10 08:12

      HAHAHA. Please don't kid yourself. iPhone is by far the better(practical) device. Samsung falls so far behind, it can ONLY be considered a fashion statement with a fancy big screen and lack of functionality.

  • Chanelle - 2012-01-10 08:26

    i love my iphone :) has everything i would need and love playing Angry birds! iphones aint a fashion statement! its quality!

  • corne.ackermann - 2012-01-10 09:59

    Luckily there are choices. I've read a few reviews where the Galaxy S11 beat the iphone 4!. I don't say iphone is not good. I just prefer the Android (open source), lots of functionality and apps (my son plays Angry Birds), better keyboard input (even Afrikaans is available). I just think lots of people get iphone and Blackberry for it is fashionable. That is their choice.

      johngore360 - 2012-01-10 18:13

      Actually, at the moment its the Android thats is the "fashionable" in thing to buy. The biggest different between iPhone / iPad and Android is the simplicity. It is so so easy to use an iPhone, get great apps that do not crash the phone, and an iOS system that "just works". Sadly Android has become just like a PC, buggy, and full of trouble. I'm a huge Google fan, and really want to love the Android, but as an owner and user of both, the iPhone is just easier, smoother, and hassle free.

      corne.ackermann - 2012-01-12 13:34

      @johngore360. I don't know if Android phones are the fasionable thing, as there are so many to choose from. That's what makes it more difficult than iOS. They have to cater for multiple devices and sometimes it can crash, where there are only a couple of different iphones to do testing with. There are thousands of apps available, and one has to make sure that it works on your phone. I have currently more than 240 appson my S11 (still sorting out what i want to use and what to delete) and I don't have trouble.

  • VladWeber - 2012-01-11 12:34

    Different web services can offer a great number of various apps which can be used in the field one needs. For my apps I used Snappii web service and truthly speaking I got pleasure. Did anybody have the similar experience? Unfortunately I'm not a programmer and find such services a real and probably a single low cost possibility how to make an iPhone app.

  • Susan - 2012-01-23 14:59

    It is a known fact that any type of business cannot survive in the competitive market without promoting itself. Promotion of products, services and businesses can be done via social media marketing. Facebook is the leading social media network with the largest user base in the world and it has a variety of applications, but which one you choose depends on what type of business you have to offer to consumers. We can utilize Facebook applications to push businesses next level. One such app is the Facebook Marketplace where one can buy or sell anything. Click here for more details - http://www.promodirect.com/

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