Apple rejoins green tech programme

2012-07-14 08:23
(File, AFP)

(File, AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

San Francisco - Apple said on Friday it was rejoining a programme to certify its products as environmentally friendly after a controversy that could have dented sales of its popular gadgets.

The California company behind iPads, iPhones, iPods and Macbooks said it was reversing its decision to quit the Electronic Product Environmental Assessment Tool (EPEAT) global registry.

Apple senior vice president Bob Mansfield said that the company listened to "customers who were disappointed" by the action to delist from the registry.

"I recognise that this was a mistake. Starting today, all eligible Apple products are back on EPEAT," he said in a letter posted on the company website.

"It's important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever. Apple makes the most environmentally responsible products in our industry. In fact, our engineering teams have worked incredibly hard over the years to make our products even more environmentally friendly."

Apple 'led the industry'

In dropping out last month from the registry, Apple offered no explanation.

But Mansfield's letter said that some common yardsticks for green products could be "upgraded" and made stronger.

He said Apple "led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC)" and is "the only company to comprehensively report greenhouse gas emissions for every product we make".

The announcement came a day after San Francisco city officials said they would stop purchasing Apple products, citing a rule in place that requires laptops, computers or monitors bought by the city to meet top EPEAT standards.

City chief information officer Jon Walton said on Thursday that San Francisco had "reached out to Apple" about the problem.

The procurement rule is similar to a standard used by other US cities and states as well as by the federal government, according to Walton.

'Creative thoughts'

EPEAT, which gives green ratings to computer desktops, laptops and monitors, was launched in the United States in 2006 with corporations and other large IT purchasers in mind.

EPEAT chief executive Robert Frisbee welcomed Apple's decision.

"We look forward to Apple's strong and creative thoughts on ongoing standards development," he said in a statement.

He said the group now has a "strengthened relationship with Apple" and is reviewing "how to reward innovations that are not yet envisioned with standards that are fixed at a point in time".

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
Read more on:    us  |  apple

linking and moving

2015-04-22 07:36 publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

6 reasons Boks won’t botch it
Fiji far too strong for Uruguay
Burger hopes for elusive World Cup win
As it happened: Fiji 47-15 Uruguay
Traffic Alerts

Relationships and significant connections may play an important role in your day today. Let the warmth of the Leo moon inspire more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.