News24

Apple reputation outshines Google

2012-02-14 10:30

San Francisco - Apple dethroned Google as the company with the most respected image in the eyes of consumers, according to Harris Interactive study results released on Monday.

The maker of iPhones, iPads, iPods and Macintosh computers got the highest score ever seen in the annual Harris Poll RQ study, which asks people to rate the reputations of 60 of the most well-known US companies.

"Apple's current dominance is built on strong investments in its brand, predominately through its products and services," the authors said in summary.

"Despite today's challenging environment, Apple records the highest score in the RQ's history."

Of six categories measured, California-based Apple ranked top in financial performance, products & services, vision & leadership, and workplace environment.

Google, which had the highest reputation score in the study in 2011, was nudged to second place despite "an excellent score".

"We are seeing the emergence of a group of companies that garner reputation equity by being positively associated with multiple industries," said Harris Interactive executive vice president Robert Fronk.

"Companies like Apple, Google, and Amazon.com combine innovation and leadership across multiple business areas, giving them true competitive advantage."

Online retail titan Amazon.com scored highest in the study's "emotional appeal" category while grocery chain Whole Foods led the "social responsibility category".

Comments
  • planetdonovan - 2012-02-14 12:59

    clearly it doesn't matter whether your ceo is a dick, or whether the workers that manufacture your products are exploited.

      Chris - 2012-02-14 19:45

      Really says a lot about the followers...

  • tilovonbrandis - 2012-02-14 13:51

    Amazing how marketing can blind the sheeple. There is nothing about apple other that a slick user interface that gives it any credibility. 1. they are killing their workers in the supply chain 2. they rip off the consumer with excessive high pricing 3. they totally violate any privacy laws 4. they are the most secretive company in america and they use any methods, often illegal, and intimidation to guard their secrets 5. they have taken ownership of most ideas and concepts and now extort money from nearly any company in competition using strong arm tactics. (they claim that if you see a phone number on your phone and you click on it and it will dial the number, as their idea, and want to close down android for using that idea) 6. their software is totally restrictive, also called the iPrison. 7. Just for interest, Steve Jobs did not give #1 to charity in his whole live except once, when he "donated" some money to the hospital to expedite his liver transplant. 8. Apple has $100 billion in the bank while the workers in China have to work for 12 to 16 hours to earn a minimum wage and yet they claim that they look after every worker in their supply chain. These are lies to make the consumer feel fluffy while Apple is playing the ultimate capitalistic game.

  • Irene - 2012-02-14 20:44

    Eish jealousy can make you nasty. Save up and you can also own an Apple product.

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