Apple's iPad outmuscles Android

2012-05-03 22:03

kalahari.com

  • The Google Story
    Read and find out all about Inside the hottest business, media and technology success of our time Now R157.00
    buy now

San Francisco - Apple's iPad outmuscled its Android-powered tablet computer rivals in early 2012, in a global market suffering from post-holiday hangover, a survey showed on Thursday.

Global shipments of tablet devices and e-readers slumped 38.4% in the first three months of 2012 to 17.4 million, compared with a fourth quarter pumped up by the holiday gift-giving season, according to research firm IDC.

But year-over-year, tablet sales were up a whopping 120%, in a market shifting away from desktop and laptop computers.

"Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season," said Tom Mainelli of IDC.

"Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers. And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well."

Apple shipped 11.8 million iPads during the quarter, down from 15.4 million units in the fourth quarter of 2011, as its worldwide share rose to 68% from 54.7%.

Amazon saw a precipitous drop to four percent of the market, compared with 16.8% in the fourth quarter, and slipped to third place overall.

Samsung jumped ahead of Amazon to second place overall while Lenovo vaulted into the number four spot, followed by Barnes & Noble's Nook at number five.

Lower price points

Although total Android shipments were down sharply in the quarter, IDC said it sees a rebound with companies such as Samsung and Lenovo beginning to gain traction with new products.

"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points," Mainelli said.

"We expect a new, larger-screened device from Amazon at a typically aggressive price point, and Google will enter the market with an inexpensive, co-branded ASUS tablet designed to compete directly on price with Amazon's Kindle Fire."

The impact of Microsoft Windows 8- and Windows RT-based tablets, which are widely expected to ship into the market by the fourth quarter, is not yet clear, IDC said.

"The worldwide tablet market is entering a new phase in the second half of 2012 that will undoubtedly reshape the competitive landscape," said IDC's Bob O'Donnell.

"While Apple will continue to sit comfortably on the top for now, the battle for the next several positions is going to be fierce. Throw in Ultrabooks, the launch of Windows 8, and a few surprise product launches, and you have all the makings of an incredible 2012 holiday shopping season."

- SAPA

Read more on:    google  |  apple  |  us  |  technology  |  mobile
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
5 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 
Traffic
Lottery
 
  • Tuesday Mitchells Plain - 19:35 PM
    Road name: M7 Vanguard Drive
    ROADWORKS - traffic restrictions between the R300 and Highlands Drive - expect delays
  • Tuesday Belhar - 17:58 PM
    Road name: Belhar Drive
    TRAFFIC LIGHTS not working at Alabama Drive
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

Deal of the Week!

Get bestselling John Green novels now just R99 each! Hurry and get yours while stocks last. Shop here.

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Samsung Galaxy S III 16GB

There are no straight lines in nature. The Samsung  GALAXY...

From R3795.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

It is always easier to look out and see what needs changing. Looking in is a lot harder... Today you may need to look at what...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.