BlackBerry alive and well - RIM

2011-10-21 12:01
RIM has said that the BlackBerry brand is growing. (AP)

RIM has said that the BlackBerry brand is growing. (AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

  • Crackberry
    This book offers a comprehensive 12 Step Plan for BlackBerry users and abusers. Now R249.00
    buy now
Cape Town - Research In Motion (RIM) has come out firing against analysts' statements that the BlackBerry maker was certain to go downhill after the recent outage.

"We're in the fastest growing segment in the fastest growing industry, we have 70 million subscribers; we continue to show growth quarter after quarter," Robert Bose, RIM managing director for Benelux, Central Europe and Africa, told News24.

He said the launch of the BBX operating system (OS) would position BlackBerry and RIM well in the future.

"I think that we are very well positioned now with the advent of BBX coming out, I think we have very, very loyal subscribers who are using services like BBM and I think we're very positioned for the future."

RIM has come under fire from users and analysts for the outage that affected internet and messaging services on the popular device.

BlackBerry brand

Some analysts have suggested that the fallout from the outage could do permanent damage to the BlackBerry brand.

"If the recent problems are not resolved once and for all, consumers and business customers will consider looking for alternatives," said Malik Saadi, principal analyst with Informa Telecoms & Media.

RIM has to work to rebuild customer loyalty, said Bose.

"One of the things that we really need to do is really work to rebuild the trust and the loyalty of our subscribers."
 
RIM offered subscribers a range of premium applications for free as compensation for the outage.

"The first step in that is the offer that we made on Monday for $100 for free premium applications.

"Now we recognise that that's just the first step. What we really need to do is ensure that we don't have an outage along those lines again," Bose said.

Android


RIM has focused on the new OS which includes elements of QNX, which the company acquired recently.

"BBX is the next generation of mobile operating system for RIM and combines the best of BlackBerry and QNX to provide the next platform for BlackBerry smartphones and tablets," said Rui Brites, RIM director of product management for Africa.

This should give RIM more access to Android developers as the platform could "translate" code from Android to BBX.

"With this new OS [operating system] we are able to leverage some APIs [application programming interfaces] where we are making life easier for the Android community so literally without having to recode specifically for BlackBerry, they've got tools that allow them to submit their application into out App Store that will run on our platform.

"We're opening up a developer community to a larger base of developers that we never had access to before," Brites said.

There are about 50 million BBM users worldwide and there have been rumours that the messaging platform would be opened to other platforms, but RIM shot that down, instead saying that the BBM API was open to developers.

"We've opened up our APIs on BBM which allows developers to literally create specific apps that are linked to BBM," said Brites.



- Follow Duncan on Twitter
- News24
Read more on:    blackberry  |  rim  |  mobile
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
6 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Movies
Traffic & Train Alerts
Traffic
Kuils River 17:58 PM
Road name: Polkadraai Road Eastbound

ROADWORKS between the R102 Van Riebeeck Road and the R310 Baden Powell Drive exit - expect delays

Montague Gardens 12:06 PM
Road name: Montague Drive

ROADWORKS - lane closures both directions for BRT lane construction - DELAYS towards Bosmansdam Road

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

Deal of the Week!

Get bestselling John Green novels now just R99 each! Hurry and get yours while stocks last. Shop here.

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Jan 21 - Feb 18
Jan 21 - Feb 18

You may be inspired to do things that expand your mind in a big way today. You have a need to explore and a need to please....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.