News24

BlackBerry dominates SA, growing

2012-07-30 09:21

Cape Town - BlackBerry users are expanding in South Africa, reversing an international trend, according to statistics released on Friday.

According to research from independent ad network InMobi, devices made by Research In Motion (RIM) dominate the South African cellphone landscape and the BlackBerry Curve 8520 commands 41.3% of the market.

It eclipses second-place Samsung SGH E250i (4.5%) and the Nokia X2-01 (3.3%) in terms of share of handsets in the April to June 2012 period.

RIM devices dominate the market with a 50% share, an increase of 5.6% and the results show Nokia declining by 3.7% to 25% and global leading manufacturer Samsung also down 1.4% to 17%.

In terms of operating systems, the numbers reflect similar patterns with RIM at 50%, followed by Nokia OS at 15.4% and Symbian at 9.8%.

BlackBerry 10

According to the statistics, Android is too small in SA to register.

Smartphones are heading toward market dominance at 63% versus feature phones at 35%. Tablets and connected devices make up the difference, according to InMobi.

Part of the reason for BlackBerry dominance may lie in the BlackBerry Internet Service (BIS) offering with the devices and several commentators have warned that the South African market is cost sensitive.

Globally, Android-backed smartphones make up over 50% of the market and Samsung has emerged as the leading manufacturer with a global market share of 24.1% according to an IDC report.

A Google-backed survey on the state of the mobile web found that 21% of users in Sub-Saharan Africa felt that cost was a bigger barrier to entry than speed (11%) or even reliability (7%).

RIM will be hosting a BlackBerry 10 Jam World Tour in Cape Town on Tuesday as the company moves to consolidate developers prior to the launch of its anticipated next generation device in 2013.

The company recently offered developers an updated toolkit to encourage app development for the BlackBerry 10 ecosystem.

Companies have been rushing to release Android and iPhone apps for services in SA, but an industry player warned that they should focus on what was current in the country.

"We're not saying you shouldn't do iPhone and Android apps - fantastic - but understand that BlackBerry is more important; Nokia is the next important, and then, by all means do an iPhone and Android app," Tim Bishop, chief technical officer at Prezence Digital told News24.


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Comments
  • Squeegee - 2012-07-30 10:18

    Every week there is an announcement conflicting with the previous week. This reeks of advertising rather than reporting. Next week Apple will claim to be ahead. Last week it was Nokia.

      byron.a.nicholas - 2012-07-30 10:47

      All i can say is that all of my friends have bb's, so i can actuslly believe this servey.

      sw.heerden - 2012-07-30 13:48

      All I can say is that none of my friends have a BB. In my office there are 4 guys with BB the rest of the 50 odd office all have androids, with one or two nokia etc here and there... And Tim Bishop is an idiot. BB have crap hardware in side, they are expensive phones to buy. And lets say his research is correct which I doubt it. You might now target 50% of sa but only 10% of the world market. The app market on android etc are all world wide, so if you release your app on android you target 40% of the world. Don't know about you but that's a tad bit more than 10% of a relatively small nation.

      huey.freeman.963 - 2012-07-30 16:53

      Regarding the conflicting stats: difference between smartphone and standard mobile phones I reckon. Nokia has loads of dirt cheap handsets available.

      megala.arxithia - 2012-09-22 08:16

      The only reason blackberry is still used sort of widely in third world technology outposts like South Africa is because of the high cost of data. In first world countries, where there is intense competition and data is cheap, people use other better cellphones to surf the net. Here, blackberry offers its service for R60 a month and that is what keeps it going. Its a matter of time before this country comes into the 21st century with data prices and then its tickets to Blackberry and its pathetic phones and useless service.

  • leoa.martins - 2012-07-30 10:30

    When will people start realising that the iPhone is not adequate for the South African market? Yes, it is a beautiful phone and fully functional......in the U.S., not here. Why pay for the itunes function when u cannot use it in this country? Why should you have to convert all music and movies before you can play it on your device and you can only copy stuff onto the iphone via itunes which is not the most user-friendly, unless ofcourse you jailbreak the phone. yes you can probably video call, but also only if the other person is in a 3G or H+ signal area, which in this country is not possible most of the time, and the list goes on, and lets not forget the expensive bandwidth costs in this country. So for the price you paying, you not getting anything other phones in the same class have, actually you getting less.

      hendrikvs - 2012-07-30 10:58

      iPhone rocks!!

      klippies.coke.7 - 2012-07-30 12:12

      My only problem with the IPhone is the bandwidth costs. Besides that, it's a brilliant phone. I've had a Blackberry Torch and I loved it, until I started using an IPhone. Additionally, I have to say, that the Samsung Android phones seems to be rocking the boat, that will probably be my next purchase. That being said, they are also bandwidth hungry.

      cjopperman - 2012-07-30 17:44

      Have you a actually ever had an iPhone in your hand? Firstly you don't pay for iTunes. FaceTime or video calling as you refer to it, can only be made over Wi-Fi until IOS6 is released in October. And you probably are eluded to that fact that you can access premium US iTunes content with an US iTunes account. I have Wi-Fi at home and at work and having an iPhone actually costs me less.

      megala.arxithia - 2012-09-22 08:17

      The only reason blackberry is still used sort of widely in third world technology outposts like South Africa is because of the high cost of data. In first world countries, where there is intense competition and data is cheap, people use other better cellphones to surf the net. Here, blackberry offers its service for R60 a month and that is what keeps it going. Its a matter of time before this country comes into the 21st century with data prices and then its tickets to Blackberry and its pathetic phones and useless service.

  • Cheslyn Varrie - 2012-07-30 10:43

    Until we have cheaper data plan's bb will dominate .the companies are milking us dry here in Sa ! In the states even there busses have free wifi!

      claire.baatjes - 2012-09-13 15:59

      Well said... bb rules!

      megala.arxithia - 2012-09-22 08:17

      The only reason blackberry is still used sort of widely in third world technology outposts like South Africa is because of the high cost of data. In first world countries, where there is intense competition and data is cheap, people use other better cellphones to surf the net. Here, blackberry offers its service for R60 a month and that is what keeps it going. Its a matter of time before this country comes into the 21st century with data prices and then its tickets to Blackberry and its pathetic phones and useless service.

  • i.see.a.cupcake - 2012-07-30 10:59

    im sorry i dont think you understand how this works. i dont even feel like explaining it, but here goes with little effort. xcode is the most user friendly development tool ive ever used and objective-c the most beautiful language. now im not going to learn a new languege or toolkit to develop for a insipid market like south africa. IOS immediately targeting an international market, you must be joking if you think im going to make apps for BB. let me tell you a little secret android is going to take a dive too, and yes I've herd all the stories, IOS will beat android and you will only understand it once youve made and IOS app. so dont give me crap about android, blah blah blah, develop for IOS and then you will understand.

      brianmacza - 2012-07-30 11:30

      If your coding syntax is as good as your English, I hope your debugging sessions have LOADS of coffee available.

  • Ashley Keung - 2012-07-30 11:18

    The only reason bbm dominates is cause we have useless government that allowes giant cell phone companies to rip us off , millions of dropped calls a day to which they benefit , from recalls u have to make. Calls that constantly go to voice mail , and u have to recall , over priced charges and data . I wonder what the point of icasa is . Or our wonderful competent goverment

      megala.arxithia - 2012-09-22 08:18

      The only reason blackberry is still used sort of widely in third world technology outposts like South Africa is because of the high cost of data. In first world countries, where there is intense competition and data is cheap, people use other better cellphones to surf the net. Here, blackberry offers its service for R60 a month and that is what keeps it going. Its a matter of time before this country comes into the 21st century with data prices and then its tickets to Blackberry and its pathetic phones and useless service.

  • SibusisoSA - 2012-07-30 11:39

    Great article one problem though, the video link has a 404 redirect

  • rahiim.phillip - 2012-07-30 12:16

    Well our carriers are starting to throttle our connection speeds and trust me, in a few months blackberry will lose market share here like an avalanche. People are are getting pissed off with such low speeds, especially users of high end blackberry's(why pay so much for a phone that gives you the same connection speed of an 8520). this better change soon, or RIM are gooing to have problems...more problems.

      megala.arxithia - 2012-09-22 08:18

      The only reason blackberry is still used sort of widely in third world technology outposts like South Africa is because of the high cost of data. In first world countries, where there is intense competition and data is cheap, people use other better cellphones to surf the net. Here, blackberry offers its service for R60 a month and that is what keeps it going. Its a matter of time before this country comes into the 21st century with data prices and then its tickets to Blackberry and its pathetic phones and useless service.

  • amien.net - 2012-07-30 12:26

    That's because South Africa are years behind, international trends should catch up soon.

  • shiv179 - 2012-07-30 12:51

    The only reason people get BBs is because of this 'free internet' and BBM - other than that, they suck. Almost all the people I know who have BBs have had to send the device in for repairs at least once. They agree with me that they are crap devices. Android is not too small to register, utter BS, there are at least 500k of them on Vodacom's network.

      megala.arxithia - 2012-09-22 08:18

      The only reason blackberry is still used sort of widely in third world technology outposts like South Africa is because of the high cost of data. In first world countries, where there is intense competition and data is cheap, people use other better cellphones to surf the net. Here, blackberry offers its service for R60 a month and that is what keeps it going. Its a matter of time before this country comes into the 21st century with data prices and then its tickets to Blackberry and its pathetic phones and useless service.

  • johann.pretorius.50 - 2012-07-30 13:01

    yeah, BB might be doing "OK" for now - but the moment BIS falls away (BIS uncapped @ R59/month for the moment), all you BB users will start to pay the same (if not more) as us "other" smart phone users! Enjoy your calculators while you can! lol

  • kaybee.kanyiso - 2012-07-30 13:54

    what's new?

  • Henk - 2012-07-30 13:57

    Just confirmation that South Africans are technology disadvantaged!

  • ndyeboreginaldmazawule - 2012-07-30 15:01

    NEWS24 and their sources have no facts on this one. NOKIA is like an ID book in SA

  • Jackle - 2012-07-30 15:08

    It shows how far behind SA is in mobiles. They don't even mention the loss blackberry has made the last couple of years and that they are such a poor financial state. I work for a Mobile company in NZ We don't eve sell blackberry. Android and iPhone is market leaders in smart phones!! Be careful BB might not make it. Do your home work before you buy don't just follow the trend!!

  • don.quioxte.3 - 2012-07-30 15:55

    How much were you paid to push this 10yrs-behind-the-curve outdated junk that no one else in the world uses anymore??

      indianajohn - 2012-07-30 17:24

      Remember this is the country where people still buy Toyotas because they haven't let go of the now 20-years-expired notion that they are more reliable than cars that are actually slightly fun to drive. Blackberries will be popular here for years to come while the rest of the world moves on.

  • jubalizer - 2012-07-30 18:01

    I think they mean 'Operating System' instead of 'Ecosystem'. If the person who wrote this article made such a basic mistake that only leads me to question the integrity and legitimacy of the rest of the article.

  • theo.dupreez - 2012-09-21 18:02

    We have 8 Blackberries in our household and a single Nokia. According do my schoolgoing kids, everyone at school has a Blackberry or want one. I believe the survey.

      megala.arxithia - 2012-09-22 08:19

      The only reason blackberry is still used sort of widely in third world technology outposts like South Africa is because of the high cost of data. In first world countries, where there is intense competition and data is cheap, people use other better cellphones to surf the net. Here, blackberry offers its service for R60 a month and that is what keeps it going. Its a matter of time before this country comes into the 21st century with data prices and then its tickets to Blackberry and its pathetic phones and useless service.

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