China lashes out at 'vulgar' ads

2010-07-08 19:15

kalahari.com

  • Chinese Culture
    Read all you need to know about the Chinese culture in this insightful title. Now R447.00
    buy now

Beijing - China has ordered the country's online game companies to stop promoting their products in ways that Beijing deems "vulgar", in the government's latest move to clamp down on the booming market.

The order from the culture ministry came after several companies featured scantily clad models in their ads, including a Japanese porn star and a Chinese woman who gained fame when her sex videos were posted online, state media said.

Authorities at all levels are required to step up inspections in order to make sure websites delete unwanted "vulgar" game ads, the ministry said in a notice published on Wednesday on its website.

Officials must "discover and stop in a timely manner any practice that tramples on the moral bottom line", it said. The ministry vowed to punish serious violations of the rules to "curb the spread of vulgar promotion of internet games".

The notice adds weight to a set of rules issued by the ministry in June, the first ever governing the booming online game market which specifically target sexual and violent content in the industry.

The regulations, which will come into force on August 1, require online game companies to self-censor and users who want to play a game to go through a registration process with a valid identity card.

IT research firm Analysys International predicts that by 2012, China's internet game market will nearly triple from 2009 levels to rake in about 73 billion yuan ($11bn), with more than 270 million players.

China's online population now exceeds 400 million, according to official data.

Beijing operates an extensive system of internet censorship - dubbed the "Great Firewall of China" - aimed at filtering out any information deemed politically sensitive or harmful.

- SAPA

Read more on:    china  |  internet  |  gaming
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 
Traffic
Lottery
 
  • Wednesday Delft - 20:37 PM
    Road name: R300 Southbound
    ROADWORKS - left lane closed at Hindle Road
  • Wednesday Sir Lowry's Pass - 17:57 PM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Bold 9790

Bold Design The BlackBerry Bold 9790 smartphone combines the iconic BlackBerry...

From R2979.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may find yourself fascinated by something which could draw you in to obsessively exploring this subject in depth....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.