News24

Coke's Vitaminwater claims misleading

2011-01-19 20:03

London - Vitaminwater has too much sugar to be accurately described as nutritious, Britain's ad regulator ruled on Wednesday, ordering brand owner Coca-Cola to stop running publicity carrying the claim.

The Advertising Standards Authority said Coca-Cola broke ad rules when it described its popular line of flavoured water products as "delicious and nutritious" in an ad in 2010, explaining that consumers wouldn't expect a drink marketed as nutritious to have between four and five teaspoons of added sugar.

The Coca-Cola Co said on Wednesday that it was disappointed by the ruling, although it won't face any further action as long as it doesn't run the ad again.

The ruling is little more than a regulatory rap on the knuckles, but it underlines trans-Atlantic concerns about the way in which Vitaminwater is marketed.

In the US, consumers and health advocacy group Centre for Science in the Public Interest are suing over claims that Coca-Cola is using deceptive labelling to sell the drinks. In July, a district court judge wrote that Vitaminwater's use of the word "healthy" violated Food and Drug Administration labelling rules.

Vitaminwater is made by New York-based Glaceau, which was bought by Coca-Cola in a $4.1bn deal in 2007.

Comments
  • 24.com - 2011-01-19 20:51

    i prefer to get the vitamins i need from food

  • opiniononly - 2011-01-19 21:18

    No!!!! Really! A coke product with too much sugar, gee, I am surprised.

  • spindoctor - 2011-01-19 22:16

    allegedly coke is bad for osteoporosis sufferers and is bad for your bones

  • darkwing - 2011-01-19 22:33

    I hear the rich people do Pepsi parties...and that is not good for you health either.

  • matthews.nicholas - 2011-01-19 22:47

    Sugar? My miserable neighborhood Nigerian sticks Vidol in all my Coke. Who can I report him to?

      sonnyg - 2011-01-20 08:34

      HAHAHA!!! I will sort him out for you but for a price.

      Tigra - 2011-01-20 08:37

      ROFL

  • CoolG1 - 2011-01-19 23:33

    Its about time! People must just get multivitamins not this Vitamin water crap!!

      SiphovdMerwe - 2011-01-20 09:30

      People must just eat vegetables not this multivitamin crap!!!

  • JohnnyWotten - 2011-01-20 07:25

    The kind of people that drink Vitamin Water also wear Power Balance bracelets.

      King Dean - 2011-01-20 07:44

      Bwhaahahahahaaa!!! Spot on!!!

      Android - 2011-01-20 08:07

      LOL! Spot On Johnny.

      Irené - 2011-01-20 09:41

      LOL! exactly, I dont see why we should help these fools if they cant think for themselves. Vitamin water not actually healthy?? what where, my life is falling apart.

  • Apol_Lyon - 2011-01-20 07:31

    Eish!!! with vitamin water....

  • Concerned - 2011-01-20 08:35

    Do people only wake up to this scam now? And as for taking multi-vitamins? You just get very expensive urine

  • Matadoress - 2011-01-20 09:03

    Why am I not surprised!!!!!!

  • Irené - 2011-01-20 09:43

    Vitamin water was a pathetic scheme to retain customers, since more people now know that soft drinks are just sugar and treated sewer water. So they market sugar and sewer water as health drinks. If you are willing to trust CocaCola on your health, youre just plain stupid

  • Irené - 2011-01-20 09:50

    Vitamin water was a pathetic scheme to retain customers, since more people now know that soft drinks are just sugar and treated sewer water. So they market sugar and sewer water as health drinks. If you are willing to trust CocaCola on your health, youre just plain stupid

  • Arthur - 2012-05-16 13:53

    Now consider the fact that the labeling law in SA is virtually "do as you please" - who knows what chemicals we're getting, 'cause they aint tell'n.

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