E-books push erotic sales

2012-10-14 22:44
Fifty Shades of Grey word binnekort ook ’n fliek.

Fifty Shades of Grey word binnekort ook ’n fliek.

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

Frankfurt - Flush with the success of Fifty Shades of Grey, erotic literature is increasingly finding ardent fans among women seduced by the discretion afforded by ebooks, publishers say.

The Perfect Submissive, Body Temperature And Rising and Dark Desires, the titles published by British specialist publisher Xcite leave little room for doubt over their content.

The books were unashamedly on display in the bustling corridors of the Frankfurt Book Fair, the world's biggest publishing event due to close on Sunday, and are enjoying a boost thanks to the advent of the electronic book.

The erotic book is "an ideal genre for e-books", said Peter Ferris, non-executive director at Accent Press, whose imprint Xcite is the biggest British erotica publisher.

"Print book sales were starting to decline. Getting into the major book stores was difficult. Some stores are not happy to take them and the buyers are very hard to reach," he said.

And then Fifty Shades of Grey came along.

The 2011 erotic novel by British author EL James was the first part of a trilogy about a relationship between a college graduate and a young business magnate and has sold tens of millions of copies worldwide.

Since Fifty Shades of Grey started to top the bestseller lists, ebook sales have undergone "a very large increase" and made erotic literature more publicly acceptable, Ferris said.

"It raised the attention level or people's awareness of erotica. It made it more mainstream, more acceptable. It's no longer something you don't talk about, it's in the bestsellers' charts," he said.

Outselling hardcopy

Xcite now expects its ebook sales to be three times higher than the printed book sales this year.

Germany's Jolanta Gatzanis, editor in charge of erotic literature at the publishing house that bears her name, said e-books had been flying off the digital shelves, and without having to be promoted.

"We sold a lot of electronic books this year without doing much publicity. That really surprised us," she said.

In Germany, no fewer than 4 000 erotic reference books for adults are currently available on the internet, albeit of varying quality, said Roman Jansen-Winkeln, of Satzweiss, a services' provider for publishers and authors.

"There are some of good quality but a huge number of books of very mediocre quality which would have never been printed. A bit like for thrillers. But if a bad thriller can still be quite amusing, there's nothing worse than bad erotic literature," he said.

This genre of books is predominantly read by women, the publishers agreed. Jansen-Winkeln said he believed more than 80% of readers of erotic literature were female.

"We don't actually see the gender of the customer but... the writing itself is aimed at women, and it's written mostly by female authors who are writing for women," said Ferris, of Accent Press which also publishes thrillers and cook books.

Discretion could be the key.

With no cover on display, an ereading device such as a Kindle makes the literature anonymous to the outside world, Giada Armani, who heads up erotic literature publishing house Giadas.

"I think that women have always wanted to read erotic literature. But what woman brandishes an erotic book in the underground or at work whose cover displays the silhouette of a naked man?" she said.

And, as Ferris pointed out, the reader can also retain their own anonymity by downloading e-books without having to go into a shop.

"You can even erase it once you're finished so nobody knows what you've been reading," he said.

- SAPA

Read more on:    germany  |  e-books  |  books
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
3 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 
Traffic
Lottery
 
  • Tuesday Paarden Eiland - 12:20 PM
    Road name: Neptune Street
    TRAFFIC LIGHTS not working at Carlisle Street
  • Tuesday Belhar - 12:12 PM
    Road name: Stellenbosch Arterial Road
    TRAFFIC LIGHTS not working at Symphony Way
 
More traffic reports...
 

Jobs in Cape Town [change area]

Jobs in Western Cape region

Procurement Manager

Durbanville
Evolution Recruitment
R600 000 - R720 000 Per Year

HR Administrator

Western Cape
Western Cape Corporate Placements
R62 Per Hour

Helpdesk Operator

Western Cape
Compuscan IT

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Deal of the Week!

Get bestselling John Green novels now just R99 each! Hurry and get yours while stocks last. Shop here.

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

Mind blowing deals on electronics!

Save up to 35% on electronics. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

DSTV Mobile iDrifta

The iDrifta is a plug and play mobile DVB-H receiver...

From R99.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

Something may come up to alert you of your security needs. It may be that you need to create a better structure for your finances...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.