E-readers outsell tablets in US

2011-06-27 21:56

Washington - Ownership of electronic book readers such as Amazon's Kindle has doubled among US adults over the past six months, from six percent to 12%, according to a survey published on Monday.

The survey by the Pew Research Centre's Internet & American Life Project found that adoption of touch screen tablet computers such as Apple's iPad was growing more slowly among Americans aged 18 or older.

E-reader ownership doubled between November 2010 and May 2011 to 12% while the tablet computer ownership grew from five percent in November to eight percent in May, Pew said.

Pew said that 22% of US college graduates now own an e-reader and three percent of US adults own both an e-reader and a tablet.

Ownership of e-readers or tablet computers by US adults, however, remains far below that of cellphones (83%), desktop computers (57%) and laptop computers (56%).

Pew said it was the first time that laptop ownership was roughly equal to desktop ownership. In November, desktop ownership outpaced laptop ownership by 61% to 53%, it said.

The survey of 2 277 US adults was conducted between April 26 and May 22 and has a margin of error of plus or minus two percentage points.

A survey published last week by the Online Publishers Association found that 12% of the total US population own or use a tablet with the number expected to rise to 23%, or 54 million people, by early 2012.

Read more on:    amazon  |  apple  |  us  |  computing

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