Facebook app saves energy

2012-04-04 12:13

San Francisco - An application released on Tuesday plugs into the power of Facebook to make saving energy an online community affair.

The social networking colossus worked with the Natural Resources Defence Council and energy information software specialty firm Opower to launch the mini-program with an initial reach of more than 20 million US households.

The application - available online at social.opower.com - lets people monitor home energy use by connecting with local power companies using Facebook accounts and then share progress toward conservation goals.

An array of 16 utility companies have signed on for the program, which is intent on expanding.

"The enthusiasm we're seeing from people who are excited about getting better context about their energy use, and share or even brag about their energy efficiency within their social networks is inspiring," said Opower chief executive Dan Yates.

"It demonstrates a shift within the industry for how people expect to interact with their utility."

Smart grid capabilities

The application takes advantage of smart grid capabilities at public utility companies and then lets friends at Facebook compare energy frugality and even share tips or challenge one another to power-saving competitions.

"Facebook was designed to enable people to connect, share and multiply their impact," said Marcy Scott Lynn of Facebook's sustainability team.

"This app is a powerful, easily accessible way for people on Facebook to do just that, inspiring conversations about really important topics - energy and the environment - that might not otherwise have taken place."

If every US household cut energy use by 1%, it would lop $1.6bn a year from the country's overall energy bill, according to NRDC attorney Brandi Colander.

The savings was equated to disconnecting 1.2 million US homes from the US power grid.

"This important tool will enhance energy literacy, making our daily energy choices more transparent and empower people to make smarter, more economical decisions," Colander concluded.

Read more on:    facebook  |  us  |  social networks
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 

Shilowa supports Vote No campaign

Former Gauteng premier Mbhazima Shilowa has come out in support of the Vote No! Campaign launched recently by former intelligence minister Ronnie Kasrils and former deputy health minister Nozizwe Madlala-Routledge, says a report.

 
 

Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
 
Traffic
Lottery
 
  • Thursday Sir Lowry's Pass - 05:35 AM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
  • Thursday Cape Town - 05:35 AM
    Road name: Buitengracht Street
    TRAFFIC LIGHTS not working at Waterkant Street
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Samsung Galaxy Note 16GB

GALAXY Note combines the market's largest HD Super AMOLED display,...

From R3899.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may be good at organising events but they do take their toll on your energy levels. You may need some time out today just to...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.