Facebook app saves energy

2012-04-04 12:13
San Francisco - An application released on Tuesday plugs into the power of Facebook to make saving energy an online community affair.

The social networking colossus worked with the Natural Resources Defence Council and energy information software specialty firm Opower to launch the mini-program with an initial reach of more than 20 million US households.

The application - available online at social.opower.com - lets people monitor home energy use by connecting with local power companies using Facebook accounts and then share progress toward conservation goals.

An array of 16 utility companies have signed on for the program, which is intent on expanding.

"The enthusiasm we're seeing from people who are excited about getting better context about their energy use, and share or even brag about their energy efficiency within their social networks is inspiring," said Opower chief executive Dan Yates.

"It demonstrates a shift within the industry for how people expect to interact with their utility."

Smart grid capabilities

The application takes advantage of smart grid capabilities at public utility companies and then lets friends at Facebook compare energy frugality and even share tips or challenge one another to power-saving competitions.

"Facebook was designed to enable people to connect, share and multiply their impact," said Marcy Scott Lynn of Facebook's sustainability team.

"This app is a powerful, easily accessible way for people on Facebook to do just that, inspiring conversations about really important topics - energy and the environment - that might not otherwise have taken place."

If every US household cut energy use by 1%, it would lop $1.6bn a year from the country's overall energy bill, according to NRDC attorney Brandi Colander.

The savings was equated to disconnecting 1.2 million US homes from the US power grid.

"This important tool will enhance energy literacy, making our daily energy choices more transparent and empower people to make smarter, more economical decisions," Colander concluded.
Read more on:    facebook  |  us  |  social networks
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Wine
 

You HAVE to see this MTB Tsunami Fip!

You might not know what a Tsunami Flip is, but just watching this will turn your eyes into saucers. Check out this first-ever MTB Tsunami Flip in contest here.

 
 

Where were you when you last felt alive?

Bear Grylls’ top 10 things kids should do outdoors
Mountain unicycling – say WHAT?
Top tips to ensure you’re running right
Stand-up paddle boarding a great workout

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Deal of the week!

20% off Afrikaans books, music and DVDs. Offer valid while stocks last. Shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Hot gaming titles – available for pre-order!

Call of Duty: Advanced Warfare Day Zero Edition, Far Cry 4, Grand Theft Auto 5 and more. Pre-order now!

Get a free eBook

Buy 3 eBooks and get the cheapest FREE. Offer valid while stocks last. Shop now!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Power and leadership are emphasized today. It is important to strategize and delegate well otherwise you may end up with too much...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.