Facebook shutting down Deals programme

2011-08-27 23:00
Washington - Facebook is ending a Deals programme launched in April which offered online bargains like Groupon, LivingSocial and other companies.

"After testing Deals for four months, we've decided to end our Deals product in the coming weeks," the Palo Alto, California-based social network said in a statement.

"We think there is a lot of power in a social approach to driving people into local businesses," Facebook said. "We've learned a lot from our test and we'll continue to evaluate how to best serve local businesses."

Facebook began testing deals in April in five US cities - Atlanta, Austin, Dallas, San Diego, and San Francisco - in a bid to expand its revenue stream beyond advertising and carve out a niche in the growing online bargain space.

Chicago-based Groupon, which offers subscribers discounts on a broad range of consumer goods and services, has enjoyed a spectacular rise since its founding in 2008 and rejected a reported $5bn takeover offer from Google last year.

Google is currently testing its own online coupon programme, Google Offers.

Facebook said that while it was shutting down Deals, it remains "committed to building products to help local businesses connect with people, like Ads, Pages, Sponsored Stories, and Check-in Deals".

Check-in deals are offered by individual businesses to Facebook members who visit an establishment and "check-in" using a mobile phone.
Read more on:    google  |  groupon  |  facebook  |  social networks
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

Five wrapping hacks you have to know before Christmas

Five gift wrapping hacks that will save Christmas for you!

 
 

I love summer.24

Sexiest Instagrams of 2014
Joburg hot spots for cocktails, craft beer, tapas and wine!
Summer Survey!
Great ideas for the best summer sandwiches!

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

Festive gifts!

Check out our awesome range of festive gifts to make everyone’s wishes come true. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Save up to R2200 on electronics! – As seen in the catalogue

Wishing for tech gadgets this festive? Save up to R2100 on hot tech products at kalahari.com. While stocks last. Shop now!

30% off the bestselling books

Save big on the most captivating reads of 2014. While stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

The energy today is serious, materialistic and hardworking. You may find you get a new outlook on things and you may want to spend...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.