Facebook sued over 'likes'

2011-05-05 14:11

San Francisco - A dad is suing Facebook for not getting permission from parents or guardians before letting members of the online social network know when children "Like" ads.

Lawyers representing Scott Nastro and his son in a US district court in New York want the case to include all Facebook members in the state younger than 18 years old whose names or likenesses have been used in "Social Ads".

The civil suit filed on Tuesday accused California-based Facebook of misappropriating names or likenesses of Nastro's child and other minors to promote products or services as well as to expand its ranks of members.

"Facebook Inc appears to be continually seeking new ways to use the names and likenesses of its members, including children, for its own marketing purposes," attorney Lee Squitieri said in court documents.

In late 2007, Facebook launched Social Ads that pair related online advertising with members' actions such as writing reviews for restaurants or indicating that they "Like" a brand.

The lawsuit argued that such links involving underage Facebook members constitute unauthorised endorsements.

The suit also took issue with Facebook for including minors in its "Friend Finder" service that recommends who members might want to connect with in the online community of more than 500 million people.

Squitieri called on the judge to ban Facebook from involving underage members with Social Ads or Friend Finder and was seeking damages as well as any money generated from ads involving minors at the social network.

Facebook was not immediately available for comment.

  • YohYohYoh - 2011-05-05 14:27

    Haaaahahaha! "Facebook was not immediately available for comment."

      juannecoetzee - 2011-05-05 14:45

      Lol Facebooke might just 'Like' the 'status' of the lawsuit without leaving any comments.

      Kikmi - 2011-05-05 14:47

      They probably didnt get the notification ^^,

  • StJohn - 2011-05-05 14:46

    Another American looking for a quick buck! These parents would be far better off NOT allowing their young children unsupervised access to the internet in the first place!

      AGENT - 2011-05-05 15:30

      Dude these are Americans, they don't understand. WANKERS

      pikejuan - 2011-05-05 18:33

      i was JUST thinking that when i read the headline, he's probably REALLY broke and needs cash, so do what every other american does...SUE SOMEONE BETTER THAN YOU.

  • agent - 2011-05-05 21:21

    Some may think this is a bit like David taking on Goliath and ridicule it out of hand but there is a more serious aspect that should be taken into account by all thinking people. One is not against Social Networking per se but the following links reveal a dark side to the Facebook craze: AND

  • monicad77 - 2011-05-06 06:55

    This is ridiculous, there is a security setting to stop your profile being used for marketing purposes, maybe he should control his son's accesses and security settings!

  • Welleducated - 2011-05-06 07:31

    Typical americans without brains. If they don't want facebook, they don't need to use facebook, they can go back to email or set security settings. Fools.

  • daaivark - 2011-05-06 14:45

    This is just so dumb. The whole world knows that this is the most public of platforms, so it is plain idiotic to put informnation that you don't want spread there. I have no patience with people like this. I opened a profile but as soon as I realised the implications of this unfortunately prevasive platform, I stopped attending to it. I now no longer have access and that suits me perfectly. Stop using the thing!

      phunkylizzy - 2011-05-06 16:06

      Look to the right of your comment and see the Blueworld and facebook ads. That is what this is about. IMO When you sign up for a account at any platform your account should first be private and then have a choice to go public. Not the other way around. Yes, there is tick mark on the security of your account, but it was implemented to late because Facebook was to lazy to worry about such detail. It all about the advertising that facebook is benefiting. AKA the money. The dad is complaining because his underage child is use in ads without his consent. That is illegal. Even if he is aware that his son has a facebook account. Teens will always have peer pressure in some form to fit with the "cool" crowd. They do not realise or know the implications of sharing their details online. What seems harmless to them at the time is not always so all of the time. Besides How many people know their photo is on this " on Facebook" ad, to your right, now?

  • Mchana - 2011-05-11 13:57

    Americans love money neh?

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