Facebook to charge for user promotions

2012-10-04 10:40
This image shows the new Facebook feature that lets users pay to promote their posts to friends, just as advertisers do. (Facebook, AP)

This image shows the new Facebook feature that lets users pay to promote their posts to friends, just as advertisers do. (Facebook, AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

New York - Facebook is rolling out a feature in the US that lets users pay to promote their posts to friends, just as advertisers do.

Facebook has been testing the service in New Zealand, where it tries out a lot of new features, and has gradually introduced it in more than 20 other countries.

Facebook says promoting a post will bump it higher in your friends' news feeds.

"As part of a test starting today, people in the US can promote personal posts to their friends on Facebook," the company said in a statement.

"Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn't near the top of their feed," it said.

"When you promote a post - whether it's wedding photos, a garage sale, or big news - you bump it higher in news feed so your friends and subscribers are more likely to notice it."

Revenue-generating schemes

The option will be made available to users with fewer than 5 000 friends and subscribers, Facebook said.

Facebook did not specify the price of the new service, but TechCrunch.com said it would start at $7 per post, making it a potentially major source of profit for the social network, which counts 955 million members.

A dismal stock market debut in May raised questions about Facebook's profitability, and since then the company has said it is considering new revenue-generating schemes, including charging for some services.

Last month the company revamped its "Offers" service to require payments, starting at $5 per ad, for the deals offered through Facebook - making companies pay for what had been free advertising until now.

Facebook has also added a feature that lets users send real-life cupcakes, coffee, stuffed animals or other gifts to friends in the social network.

The "Gifts" programme is being rolled out gradually, starting in the US, and Facebook stands to get a fee for brokering purchases.

The company has long declared on its front page that it's "free and always will be". And it still is - unless you want more friends to see what you have to say.
New York - Facebook is rolling out a feature in the US that lets users pay to promote their posts to friends, just as advertisers do.

Facebook has been testing the service in New Zealand, where it tries out a lot of new features, and has gradually introduced it in more than 20 other countries.

Facebook says promoting a post will bump it higher in your friends' news feeds.

The company has long declared on its front page that it's "free and always will be". And it still is - unless you want more friends to see what you have to say.
- AP
Read more on:    facebook  |  social networks  |  e-commerce
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
16 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

Joburg hot spots for cocktails, craft beer, tapas and wine!

It’s the season to be jolly – so we’ve rounded up some new Joburg hot spots!

 
 

I love summer.24

The craziest deaths of 2014
How to make this a sensual, sexy summer!
This is what South Africans Googled in 2014!
This hilarious song is your new holiday anthem

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

There is so much going on around you and inside your head. You may want to take your ideas to the next level. Romance may be...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.