Fujifilm Finepix X100 targets hipsters - review

2012-09-05 14:57
Gallery  |  click on thumbnail to view larger image

Fujifilm Finepix X100 pictures

Pictures taken with the Fujifilm Finepix x100 pictures

Cape Town – Always dreamed of a world where old school photography was more integrated with digital? Enter the Fujifilm Finepix x100 – the future mixed with the past.

The Finepix x100 is one of Fujifilm's latest inventions. A camera with the best of modern technology combined with the look and feel (and even smell) of old analogue cameras.

With the Finepix x100 you can lurk around art buildings, while taking pictures of plants and nobody would be the wiser as to the technology you have in your hands.

This hefty piece of technology sports a APS-C CMOS sensor with 12.3 megapixel of resolution, a quick switch to RAW mode, a macro photography switch, HD video capabilities and a high ISO.

Combined with this, the Finepix x100 brings back those features of analogue cameras people often miss the most: it has retro-styled 'manual dials' where you can set your shutterspeed and exposure and even has options of buying leather casings.

The x100 comes at the right time - with "hipsters" uploading Instagram pictures online by the thousands, the trend is definitely reverting back to retro-styled photography mixed with great technology. With this in mind, it's almost disappointing that the camera doesn't have an instant Instagram-uploader.

Compact, zoom

The camera definitely has the compact convenience the designers have been aiming for. It won't necessarily fit into any handbag, but no more strained backs from lugging a heavy camera around all day. This camera can be used on the go.

In terms of speed, the Finepix x100 has a fixed superfast lens of 23mm F2 (field of view equivalent to a 35mm lens on full frame) which Fujiifilm is calling the "solution to the challenge of achieving high performance with a compact body".

There are options of adding wide-lens converters, but don't expect zoom capabilities of other cameras in the same price range. This might be the biggest downfall of the camera: in the quest of being compact, Fujifilm has focused on the lens they deem will be most used. There are naturally (retro-styled) converters, but the zoom has gone missing.

And at a recommended retail price of R13 599, this is a big problem. This camera might make you "fall in love with photography again" as the manufacturers are hoping, but whether the price is worth it, remains to be seen.

- Follow Nielen on Twitter
- News24
Read more on:    technology

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


3 sports games you have to watch this weekend

Whether it’s date night or a braai with buddies, plan around these three exciting sporting games!



How to maintain your mo, bro
Hottie of the day: Colette
Pro-skater Tony Hawk rides a hoverboard!
10 ways to drive her wild!

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

20% off ALL TV Series

Choose from 1000’s of the hottest TV Series . While stocks last. Shop now!

Festive gifts!

Check out our awesome range of festive gifts to make everyone’s wishes come true. Shop now!

Seen something you like in our catalogue?

Find the perfect gift and save up to R5000 – As seen on the catalogue. Hurry and shop now!

Save up to R2200 on electronics! – As seen in the catalogue

Wishing for tech gadgets this festive? Save up to R2100 on hot tech products at kalahari.com. While stocks last. Shop now!

Up to 35% off books

Save up to 35% on the latest page-turners. While stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25


There is a strong desire to be unique, self sufficient, right and in control today. Your mind is fast today and you may have the...read more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.