Google+ grows to 250 million

2012-07-26 14:00
Google+ is a year old and growing faster than rivals at the same stage. (Duncan Alfreds, News24)

Google+ is a year old and growing faster than rivals at the same stage. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Video

VIDEO: Google+ anniversary

2012-07-26 13:09

Elizma Nolte of Google+ talks to the media about the social network in this YouTube video.WATCH

Cape Town - Google is celebrating the first anniversary of its social network as the internet giant takes on established players.

Google+ has more than 250 million users of which half sign in every day and spend about an hour of the network, Google told News24.

The company has seen rapid growth of the social network but has moved to avoid the problem of companies using the platform to spam users.

Firms may establish brand pages on Google+, but may not send marketing material to users unless authorised.

"We've got one million brand pages. You can't share anything with people unless they add you to their circle," Elizma Nolte, marketing manager for Google+ told News24.

Advertising

Facebook had just over five million users in 2005, a year after its launch, and has approximately 900 million today.

The company targets users with advertising, but has come under fire for privacy violations and in 2011, agreed to settle US Federal Trade Commission charges that it deceived consumers.

Google's recently revamped its privacy policy that links all the company's services under a single policy has come under fire from French authorities and Australia's communications minister Stephen Conroy who called it "a bit creepy".

Some of the South African businesses that have adopted Google+ include Europecar SA with 8 807 followers and Woolworths (2 455).

In terms of popular personal profiles, photographer Johan Swanepoel has the most follows at 43 126, followed by Michiel de Lange and Dick Whitlock, both photographers.

"We're really trying to encourage people to have real conversations and only share things with people if they're actually interested in them," said Nolte.

She said that Google sees the internet as becoming more of a social network and the company has built platforms like Drive and Docs that allow collaboration across the web.

Hangouts

"Google+ is more than a social network - that's not our main aim here. The web has become increasingly social and the future of the internet is social.

"We actually talk about upgrading to Google+ as opposed to joining Google+ and the reason for that is that the social element is going to be part of all our products," Nolte said.

The Hangouts built into Google+ has allowed users to broadcast video and as more users turn to the internet for content, traditional broadcasters may find the need to adapt their strategy to the new medium.

A survey by Pew Research Centre's Project for Excellence in Journalism study found in July that viewers are increasingly turning to YouTube as a source for news and a Riverbed Technology survey found that a third of Europeans will watch the London 2012 Olympics online.


- Follow Duncan on Twitter

- News24 has a presence on Google+. Follow us here.
 

Read more on:    google  |  social networks
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 

Shilowa supports Vote No campaign

Former Gauteng premier Mbhazima Shilowa has come out in support of the Vote No! Campaign launched recently by former intelligence minister Ronnie Kasrils and former deputy health minister Nozizwe Madlala-Routledge, says a report.

 
 

Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
 
Traffic
Lottery
 
  • Thursday Sir Lowry's Pass - 05:35 AM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
  • Thursday Cape Town - 05:35 AM
    Road name: Buitengracht Street
    TRAFFIC LIGHTS not working at Waterkant Street
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Curve 9360

The BlackBerry Curve 9360 smartphone comes preloaded with Blackberry OS7...

From R1595.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may be good at organising events but they do take their toll on your energy levels. You may need some time out today just to...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.