Google+ in Afrikaans, Zulu

2012-03-07 22:34
Cape Town - Google is hoping to drive more uses to its Google+ social network by launching support for additional languages.

The web giant has added Afrikaans and Zulu to its supported languages on the social network, taking the total up to 60 languages, as Google looks to compete with Facebook in social networking.

It has also added support for Swahili, Urdu and Tamil speakers.

Facebook leads the social network charge with over 800 million users, and micro-blogging site Twitter reached 500 million users in February.

Google+ has been growing fast as the company plays catch-up to established platforms and since its launch in June 2011, 100 million people have joined Google's social network.

News brands like the BBC and New York Times have also established a footprint on the platform.

Google has been hit by a Wall Street Journal article that labelled Google+ a "ghost town" after data from research firm comScore revealed that few of the social network's users spend a great deal of time on the site.

The company has come under pressure from European privacy agencies and US consumer watchdogs over its new privacy policy rolled out this month.

Critics argue that it allows Google to track user activity across all its products.

But analysts have pointed out that for Google to compete with Facebook for advertising spend, it needs to include tracking data to map user activity.

"Facebook is currently better positioned than Google to 'know' what videos you're watching on YouTube, which Google owns," said digital media analyst Rebecca Lieb.

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