Google making search smarter

2012-03-16 13:06

kalahari.com

  • The Google Story
    Read and find out all about Inside the hottest business, media and technology success of our time Now R157.00
    buy now
San Francisco - Google says it is retooling its search machine to go beyond recognising words in queries and begin understanding what it is people are asking for.

The internet titan is intent on adding "semantic" capabilities to automatically comprehend meanings of phrases and questions to better fetch the online information being sought.

"Right now, our understanding is pretty darn limited," Google fellow and online search veteran Amit Singhal said of online search on Thursday in a message posted at the company's Google+ online social network.

"Ask us for the 10 deepest lakes in the US and we'll give you decent results based on those keywords, but not necessarily because we understand what depth is or what a lake is," he said.

To make search smarter, Google is tapping into the virtual brain of a Freebase database of knowledge regarding what things are and how they relate to one another.

Traditional formulas

Google acquired the "open-source knowledge graph" when it bought San Francisco-based Metaweb Technologies in 2010 for an undisclosed sum.

"In the time since, we've grown [Freebase] from 12 million interconnected entities and attributes to over 200 million," Singhal said.

"Our vision for this knowledge graph is as a tool to aid the creation of more knowledge - an endless cycle of creativity and insight."

Traditional internet search formulas recognise words typed into query boxes and then deliver links to websites that appear relevant.

Google did not reveal a timeline for the evolution to "semantic" capabilities.

Google is perpetually tuning its search engine, and in January wove content from its social network and Picasa photo-sharing service into its search formula to serve up personalised results to online queries.

"Search, plus Your World" lets people signed into Google accounts get search results that include content approved for sharing by them or friends at Google+ or Picasa.

"Let me just say that every day, we're improving our ability to give you the best answers to your questions as quickly as possible," Singhal said.

"So stay tuned for updates on what will continue to be a long road ahead."
Read more on:    google  |  internet
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Sport

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Be open, network and share your intentions and ideas as these may be the vital seeds to the imminent change that can be starting...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.