Google reveals Africa internet state

2012-05-03 14:35

kalahari.com

  • The Google Story
    Read and find out all about Inside the hottest business, media and technology success of our time Now R157.00
    buy now
Cape Town - Google has revealed computers remain the dominant point of access for internet users in Africa, despite the lack of cable broadband infrastructure.

The results, released as part of the internet giant's Internet Usage tool online, reveals a range of statistics about internet use in Sub-Saharan Africa.

About 31% of users access the internet via computers while 10% access the web exclusively via mobile devices, Google found.

In SA, mobile and computer access was equal at 20%, but in Nigeria, 8% accesses the internet on mobile devices versus 32% via computers.

The survey revealed that social networking is rapidly making inroads into Africa as it is the most common activity performed online - mainly by women - on the continent with 10% of all users engaging with networking tools, more than e-mail at 9%.

Content

Unsurprisingly, the survey revealed that older people in Africa have not yet jumped into social networking with only 4% of the 45 - 54-year-old group versus 16% of the 16 - 24-year-old group engaging in social networking.

The survey also found that younger users spend more time online - with 17% of those aged between 16 - 24 spending one to two hours online, with declining numbers as age increases.

Men in Africa also spend more time online than women and the survey found that ICT (information and communications technology) still lags in Africa with about 40% in Ghana Senegal and Uganda saying that they are "not comfortable at all" with computers.

In terms of content online, 34% were aware of online news and 31% of entertainment, but arts and culture scored lowest at 12%, followed closely by religion at 13%.

The survey also showed that male web users were also more interested and aware of content than their female counterparts.

Cost remains a more significant factor in driving internet adoption rather than speed, with 27% of men and 20% of women listing it as a barrier to increased usage.

The survey was conducted by Basis Research in with an urban population of Nigeria, Kenya, South Africa, Ghana, Uganda and Senegal over two years.


- Follow Duncan on Twitter
 
- News24
Read more on:    google  |  internet
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
5 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
Traffic & Train Alerts
Traffic
Goodwood 12:14 PM
Road name: N7 Vanguard Drive Southbound

SLOW TRAFFIC towards Voortrekker Road

Cape Town 11:51 AM
Road name: N2 Outbound

FLOODING in the left lane at Liesbeeck Parkway - approach with caution

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Save up to 30% off top fragrances

Get mind blowing savings on selected fragrances. Offer valid while stocks last. Shop now!

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

Save up to 50% on Women’s month treats!

Celebrate the awesome women in your life with awesome treats like beauty products, fashion accessories, bestselling books, electronics and more. Offer valid while stocks last. Shop now!

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Today you may want to bond with your children and need to connect to your imaginative and playful side. It may be that you are...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.