HTC One Series available in SA

2012-08-14 08:24
HTC is out to change local attitudes with its The HTC One X. (HTC)

HTC is out to change local attitudes with its The HTC One X. (HTC)

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Cape Town - Mobile phone manufacturer HTC has announced the availability of its One range of smartphones across mobile operators in South Africa.

The company is in a race for market share with Samsung which leads the global Android market as well as Google-owned Motorola and Sony Mobile, each of which has a premium smartphone in SA.

The flagship HTC One X is available from Vodacom at R369 per month on contract, including 250MB of data over 24 months, while One S and One V are offered at R329 and R199 respectively.

MTN offers the One X for R349 per month with 75MB of data and R200 airtime value. Cell C, Nashua Mobile and Virgin Mobile also have stock of the device.

The HTC One S is bundled with the urBeats Headset, an in-ear headset, on Vodacom's Smart Standard package for R359 per month over 24 months and includes a 150MB data bundle, 115 minutes and 150 SMS per month.

Android


HTC was among the first companies to commit to Google's Android operating system and the company is on a mission to convince South Africans of its value proposition.

"Right now, it would be fair to say that maybe you don't see HTC in the same way you see it in the US, the UK, Germany, or even certain parts of Asia, but that's only because we haven't concentrated our brand awareness activity, which we certainly want to do now.

"We have a great success story in all of our major markets; it's just time that we replicate the same success in South Africa," Jon French, HTC vice president of Sales and Operations for the EMEA region told News24.

Data has emerged as the key barrier to smartphone adoption in SA and the popularity of BlackBerry devices continues to grow on the back, in part, of its BlackBerry Internet Service.

BlackBerry devices dominate the market and a survey by ad network InMobi revealed that the Research In Motion devices make up 50% of mobile phones in the country.

Online storage

However, Nashua Mobile on Monday unveiled an expansion of their unlimited data offering for Nokia devices. The flat rate data bundle has been expanded to the latest Nokia Lumia devices at R139 per month.

The company was at pains to point out that its Premium Xtreme Data service is limited to 400MB before the company applies its Average Use Policy and throttles or shapes data.

HTC recently opened a dedicated South African office to focus its brand in this market and its stake in Beats Electronics has helped to produce better sounds quality on its devices.

All HTC devices run the Android 4.0 (Ice Cream Sandwich) operating system and the company offers 25GB of online storage with Dropbox with its devices.


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