Hisense to change SA perceptions

2011-04-13 22:09
Cape Town - Chinese technology company Hisense has launched a South African operation which includes a technical skills transfer programme at the firm's local factory. The company is also determined to change the negative perception of Chinese consumer goods.

"We want to bring the latest technology to South Africa because our R&D [research and development] centres produce products for the global market," Hisense SA general manager Jerry Liu told News24.

Recently, Apple has come under criticism, particularly in India, when the company debuted the iPad there just before the launch of the iPad 2 in the US.

In SA, the iPad also only went on sale recently, prompting some to suggest that big companies were dumping technologically obsolete products in developing markets.

Hisense says that products sold in SA will have the same quality as those sold in the US and Europe, but details will be country specific.

Quality

"We build products for the world market, but details of a product might be different in particular countries. For the South African side, we have a special testing stage," said Liu.

Hisense is a wholly owned Chinese state-owned enterprise and is seeking to re-brand consumer goods from that country as one of high quality.

'With the new generation of Chinese government officials, this is an advantage. The new generation cares about the China brand." said Lui. "In the past, Chinese goods were low quality and we want to change that perception.

"We build space technology and we want to bring quality to the market," he added.

Liu also responded to negative web reviews of Hisense products.

"Extremely unreliable, costs more to repair than the purchase price in the long term [assuming you can get anywhere with the technical support team]. The warranty is a joke," wrote a user calling himself OZFox40 of the Hisense HSLC2629HDI TV on the Productreview.com.au website.

"I bought the TL-3220HD version of this TV, the only difference is the high definition ATSC tuner built-in [extra $100]. The clumsy remote would not win a design award," wrote argrafix on Epinions.com.

Brics

Lui said that the company was improving quality.

"We have done our market research and it tells us that the quality is good. You will always have some people that complain, but we supply direct to Walmart in the United States. We don't get any negativity now."

China has overtaken the US and the EU as South Africa's largest trading partner, with bilateral trade estimated to be $25bn in 2010 and is one of the Bric (Brazil, Russia, India, China) nations.

President Jacob Zuma is on an Asian tour and has hailed the country's role in the first leaders' summit of the Brics group of five developing nations.

Liu said that products will be built locally and there are plans to do a skills transfer during which local staff would be trained by Chinese specialists.

"We are giving training to local staff in the IT and electronics field and we're going to completely build the TV in South Africa and we're thinking about building fridges here too."


- Follow Duncan on Twitter
 
- News24
Read more on:    technology
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Beauty
 

This is what South Africans Googled in 2014!

Find out who and what South Africans were most curious about in 2014!

 
 

I love summer.24

This hilarious song is your new holiday anthem
The world's least visited destination is breathtaking!
LOL treadmill fail!
Google’s top searches of 2014

Jobs in Cape Town [change area]

Property [change area]

HOUSES FOR SALE IN Paarl

Houses R 2 690 000

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You may be emotionally defensive or reserved today. You need to step up today as there may be extra responsibilities to deal with....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.