Icann approves new web suffixes

2011-06-20 07:22
Singapore - A global body that charts the course of the internet voted on Monday to allow the creation of new website domain suffixes by private companies, enabling major firms to replace ".com" with their own brand.

The Internet Corporation for Assigned Names and Numbers (Icann) voted overwhelmingly in favour of the proposal at a meeting in Singapore despite fears that opening up new suffixes could cause some confusion.

"This is the biggest change to domain names since the creation of '.com' 26 years ago," said Theo Hnarakis, chief executive of Melbourne IT Digital Brand Services, a California-based company that provides online branding services.

Under the changes, businesses would no longer be restricted to the list of generic top level domains (gTLDs) that include .com, .net and .org when they apply to register a website address.

Industry observers say global giants such as Apple, Toyota and BMW, to cite examples from various regions, could be in the vanguard of launching websites with their own domain names.

Hnarakis said that the companies that will benefit most are "big brands with a clear marketing and customer education strategy to exploit the name for competitive advantage".

"Brands need to act now if they want to apply for one of these new domain names as it is not as simple as registering a .com address. It is a complex task that needs thought and investment," he added.

Icann board member Sebastien Bachollet, who was in favour of the proposal, said "some people feel that the new gTLDs will cause confusion".

"I trust we have the tools to ensure the phase of stress will be brief," he added.
- SAPA
Read more on:    icann  |  internet
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Inside News24

 
/Sport

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

Save up to 40% on outdoor accessories!

Tents, sleeping, day packs and more. While stocks last. Shop now!

Month End Madness Sale!

Save up to 60% on across a wide range of goods from books to electronics, DVDs and many more. Sale end 31 January 2015. Shop now!

Valentine’s Day gifts – 14 Feb!

Gifts to spoil him and her. While stocks last. Shop now!

30% off fragrances

Get 30% off fragrances for him and her. While stocks last. Shop now!

Up to 30% off All Textbooks

Save up to 30% off an extensive range of prescribed textbooks for all major universities and FET colleges. Shop Now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

There is a tendency to be too fixed on a set way of doing things today. You may get challenged and the best approach is to keep an...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.