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Keyboards on BlackBerry to stay - RIM

2012-05-03 08:40

Toronto - Research in Motion says future BlackBerry models will still offer physical keyboards.

Some reports suggested RIM would ditch the physical keys favoured by its users, but CEO Thorsten Heins said on Wednesday that RIM won't lose the focus on physical keypads.

Heins unveiled a prototype touch screen BlackBerry on Tuesday.

But he said the new line of smartphones due for release later this year will include both touch screens and keypads. RIM spokesperson Tenille Kennedy also confirmed that the new BlackBerry 10 operating system will include new phones with physical keyboards.

"It would be wrong - just plain wrong" not to, Heins told reporters at an annual conference in Orlando on Wednesday.

Final product

The Canadian company gave developers a prototype BlackBerry on Tuesday in an effort to help them develop apps for the new software system. Heins stressed that the device is not the final product.

Heins acknowledged on Wednesday that RIM needs to improve its marketing and he has vowed to hire a chief marketing officer soon.

The Waterloo, Ontario-based company has long dominated the corporate smartphone market. Its BlackBerrys are known for their security and reliability. US President Barack Obama even refused to part with his BlackBerry after he took office.

But the once iconic company has had difficulty competing in North America with flashier, consumer-oriented phones such as Apple Inc's iPhone and models that run Google Inc's Android software.

RIM is also dealing with a "bring your down device" trend, in which employees bring their personal iPhones or Android devices to work instead of relying on BlackBerrys issued by their employers.

Analysts say RIM's future depends on the new BlackBerry 10 software platform, although many say it may be too late.

RIM has been undergoing a comprehensive strategic review for the last three months. Heins was promoted to CEO in January after the company's two long-time chiefs stepped down.

First conference

Jefferies analyst Peter Misek, who is in Orlando for the conference, said he was disappointed that Heins said he would wait to see what kind of traction BlackBerry 10 got before pursuing possible licensing deals for things like RIM's popular BlackBerry messenger service.

He also said there was no mergers-and-acquisition talk, and said that the fact that RIM released a prototype means the new BlackBerrys won't be out until the end of the year. He said those three reasons drove down the stock.

"It's basically status quo until the end of the year and that's tough for investors to take," Misek said.

Misek said Heins did a good job leading his first conference considering he had no device or operating system to release.

"He kept it very upbeat and on message," he said. "But it's out of his hands. He inherited this."

Comments
  • shiv179 - 2012-05-03 09:05

    Just die already!

      Squeegee - 2012-05-03 09:20

      Why are they still making Blackberrys? Like trying to reintroduce the Fax machine...

      Siann - 2012-05-03 09:31

      Its on its way....

      Preshen - 2012-05-03 14:15

      Touchscreen are hard to type on while driving

  • E=MC2 - 2012-05-03 09:29

    Not gonna happen shiv... BB have been slipping back in market share, but will never dissapear. As long as users have unlimited browsing & e-mails for a low set price, it'll stick around.

      shiv179 - 2012-05-03 11:07

      Take a peek outside SA and see the real situation, they are dying fast, iPhone and Android are killing BBs. Each quarter gets worse and worse...

  • evdwesthuizen1 - 2012-05-03 09:33

    ONCE YOU GO "BLACK", YOU NEVER GO BACK!

  • Shaun.groenewald - 2012-05-03 10:17

    Kids are keeping this crap alive

      evdwesthuizen1 - 2012-05-03 13:25

      I am 42 years old. And LOVE my BB Torch! Can do everything i need to with it and more. Cant wait for my next upgrade. Another BlackBerry!!

  • Lauden Kirk - 2012-05-03 18:32

    Cheap idiots. Trying to sell the world rubbish. Try be wise and sort your software out. Apple and the rest kick ur arss

  • francois.swanepoel - 2012-05-03 19:16

    crackberry is so 1980! RIM attracts only cheapskates who fall for outdated hardware and BBMS, iphone rocks!

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